The company Baldirivila is a representative case where dealer and farmer are one and the same
Eduard Vila, manager of the company, is also a farmer from Baix Llobregat. “This is the reason we take great care when working with local produce that obviously has great flavour and is more sustainable than produce from far away. Perhaps the only element missing is the packaging on a marketing scale,” the executive explains.
Regarding the customers for this produce, Vila states that “there are not many buyers who explicitly demand it, but those that do, know that the price is higher because the produce is worth it.”
The dealer explains that they are not specialised in any specific produce, but rather there is an extensive range to be able to cater to any possible requirements. “We always opt for quality at a reasonable price and with the particularity of offering small formats to encourage repeat buying.”