The Catalonian company, Cultivar has always closely followed the new market trends
In the near future, it will launch a marketing campaign on the social networks with its Exótica Premium avocado pear brand. Fruit Today euromagazine talked to Sandra Sitjar on this subject and others.
At a point when brands are once more recovering the market, what can a company like yours that has always worked with brand names tell us about any new developments?
At the moment we are opting for marketing on the social networks, an area that is quite new to us. We are about to launch an Exótica Premium campaign on Facebook and Instagram, where we already have a good community of followers. The aim is to advertise the ready-to-eat, perfectly ripe Exótica Premium avocado, for a public that is very like-minded to our produce, interested in food, cooking and healthy products.
In general, avocados and mangos are two products that stand out in the sector. What is their evolution in Cultivar?
Both products have undergone a spectacular growth in recent years. At Cultivar we have opted for both mangos and avocados, offering the best varieties from the best sources. We always try to offer a top quality product, since in order to continue increasing consumption, we must give customer satisfaction.
We have invested in ripening rooms and in the latest technology that allows us to discard any fruit with internal problems, selecting it according to the degree of ripeness and in this way, guaranteeing the quality.
There was a time when Cultivar worked more for export. Has the company continued with this business line?
Without losing any interest in our imports, since this is our company’s DNA, over the past 4 years we have developed sales in many countries where we had not worked before and we now have customers in Norway, Sweden, Holland, Belgium, Germany, Italy, France, Greece, Turkey… At present, exports make up approximately 15% of our invoicing and the aim is to continue growing in this area.