A few days before Fruit Attraction, this magazine had the chance to talk to the manager of Infia Ibérica, Amadeo Isach
The executive, who has worked in the company for almost two decades, has been its CEO for just over a year.
You are now the CEO of one of the leading companies in fruit and vegetable packaging, what substantial changes are we going to see?
The company has experienced a strong growth in recent years and, consequently, we have strengthened our sales structure. Obviously, the idea is to continue looking after our customers in the best way possible. We have a long history of trust with them and we want to continue along these lines. Of course, we must also not forget the new market trends and demands made by the distribution channels.
Where is the future of packaging going?
Sustainability and recycling are key words and they have now become realities. Work is being carried out to incorporate labels, pads, traceabilities into the added value production process, which help clients in their own packaging and distribution processes with their fruit suppliers.
What new developments will be presented at Fruit Attraction?
Our new design is a container shaped like a bucket with a lid, created completely in PET material. It is a product that is in demand both by the cherry tomato and the red fruit markets. It has obvious advantages – it provides greater transparency and ventilation for the produce.
The bucket has ventilation both in its bottom and in the lid. It has a handle for end consumers to be able to carry it. One of its great advantages is that it can be piled on the supermarket shelves. It is basically designed for the produce I have mentioned, but it may also be used for mini vegetables, loquats, etc.
I suppose this type of packaging will mean savings in logistics?
Yes, 15 units fit into a 40×60 box, which are placed on a sheet and the box can be 2 cm lower. This means a saving of around 20% in transport. The bucket is made in two sizes: 500 g and 250 g.
The bucket that is on the market at the moment is made of PP – much more opaque, therefore meaning less produce visibility, and only 14 units fit in a 40×60 box, as well as the already mentioned 2 cm difference.
This product has been internationally patented by Infia and will be exhibited at Fruit Attraction Hall 7 Stand 7D13