Hortifrut is launching Berry Christmas, a festive holiday blueberry format with 100% plastic-free packaging that will be available simultaneously in Europe and Latin America — focusing on Chile, Colombia, and Brazil — through selected retailers. The concept offers a healthier alternative to traditionally sugary seasonal products and aims to expand the category by connecting with new audiences.
In Europe, Berry Christmas joins a pipeline of seasonal innovations the company has introduced across different markets, strengthening an innovative point-of-sale experience and responding to consistent signals of demand for seasonal, convenient, and responsible formats.
In LATAM, the launch is part of the company’s market-development strategy, aiming to boost domestic markets with local product. The initiative seeks to energize the category with relevant options for consumers in Chile, Colombia, and Brazil, where it will be marketed under the Berry Good brand.
“This launch reflects our closeness to customers and consumers, and our ability to anticipate what they are looking for during the holidays: freshness, convenience, and sustainable packaging. Our goal is to bring these innovations to all markets, because we know many consumers already see blueberries as a ‘healthy sweet’ alternative,” said Stephanie Giorgi, Global Marketing Director at Hortifrut. “And in Latin America we will market it under a single brand, Berry Good, to strengthen brand recognition and create a clearer emotional connection.”
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For his part, Jorge Lima, General Manager of Hortifrut LATAM, added: “In Latin America, we continue developing the category with proposals that generate traffic, turnover, and value at the point of sale. Berry Christmas is a format that connects with consumers through the emotion of the holiday season, the flavor and healthiness of berries, and reinforces our commitment to the environment.”
As a global B Corp-certified company, Hortifrut integrates social and environmental considerations into its business model; the 100% plastic-free Berry Christmas packaging is a concrete example of this commitment.
Berry Christmas will be available starting in December at Eurospin (Italy), Spar (Austria), and Bananar (Iceland), as well as Spid and Jumbo (Cencosud, Chile); Carulla (Grupo Éxito, Colombia); Jumbo (Cencosud, Colombia); Pão de Açúcar (Brazil); and Santa Luzia (Brazil).
