Recognizing the sector’s challenges and the rising demand for certified seed potatoes, UDAPA has committed to tripling its production over the next few years, increasing from the current 2,500 tons to 8,000 by 2028. To support this expansion, the cooperative recently acquired a 22,000 m² plot to enhance its production capacity.
“This expansion is essential to ensure supply in an increasingly tight market,” explains Alfonso Sáenz de Cámara, manager of the cooperative. “Seed potatoes are the foundation of the entire production cycle, and we want to guarantee that our farmers have access to high-quality varieties tailored to current needs.”
To achieve this goal, UDAPA, together with Garlán, has the backing of HZPC, a European leader in potato breeding. Thanks to this agreement, the cooperatives will be able to develop and multiply exclusive varieties, which will be made available to producers across Spain.
“The agreement with HZPC will allow us to strengthen our autonomy and enhance the competitiveness of our members,” adds Sáenz
de Cámara.
Paturpat and Innovation in Fifth-Range Offerings
At the same time, UDAPA is investing 14 million euros in the expansion of Paturpat, its subsidiary specializing in fifth-range products. The expansion includes doubling its production and packaging lines. Additionally, the company is developing new product lines beyond traditional potatoes, set to launch before the summer.ç
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“Our goal is not just to sell potatoes but to offer complete culinary solutions,” says the cooperative’s manager. “We are creating ready-to-eat recipes, including seasoned potatoes, side dishes with oils and spices, and even mixes with other ingredients like carrots, allowing consumers to prepare dishes such as Russian salad in just one minute.”
This strategy aligns with the increasing market demand for convenient and healthy products, catering to consumers seeking time-saving solutions without sacrificing quality or flavor.
