Taking place at IFEMA Madrid on the eve of Fruit Attraction 2026, which has selected the potato as its Star Product, the symposium aims to provide a high-level platform for discussion, knowledge exchange and collaboration across the entire potato value chain.
More than 400 professionals from Spain, Europe and beyond are expected to attend the event, including growers, traders, seed potato specialists, researchers, processors, retailers, service providers and institutional representatives.
The symposium will serve as a meeting point for stakeholders from across the sector to exchange views on current developments and future challenges affecting potato production, trade and consumption.
The programme will cover a broad range of topics relevant to the future of the industry, including sustainable production, plant health, genetic improvement, innovation, consumption trends, marketing and the evolving role of potatoes within modern agri-food systems.
Particular attention will be given to fostering collaboration between industry stakeholders and encouraging the exchange of knowledge and best practices at national and international level.
As one of the world’s most important food crops and a cornerstone of European agriculture, potatoes continue to play a vital role in food security, rural development and sustainable food systems.
RELATED NEWS: NGTs regulation opens new opportunities for Europe’s potato sector
The symposium will therefore provide an important opportunity to highlight the economic, social and nutritional value of potatoes and to reinforce their position as a strategic crop within Europe and globally.
Further information on the programme, speakers, registration and sponsorship packages will be announced in the coming months.
The event will take place from 16:00 to 18:00, followed by a networking reception until 19:30 at the North Convention Centre of IFEMA Madrid.
In addition to the symposium programme, several sponsorship opportunities are available for companies wishing to increase their visibility among key decision-makers and professionals from across the international potato sector.
Europatat is the European Potato Trade Association, bringing together national associations and individual companies involved in the trade of seed potatoes, ware potatoes and early potatoes across Europe. Its members include breeders, distributors, storers, packers, importers and exporters supplying seed potatoes to farmers, raw material to the food industry, and packed potatoes to retailers and the food service sector.
