In the main southern areas, low chill varieties have delivered excellent results. But the real news comes from the three advanced selections currently under evaluation:
- One early and productive selection that has captured the attention of southern operators
- Two selections that are distinguishing themselves for exceptional fruit quality and aromatic intensity
These new genetics represent the future of CIV varietal innovation and will be the protagonists of extensive trials starting next season.
Northern Italy: established varieties confirm their strength
Everbearing varieties: the long season begins now
The first soilless harvests have already started at our headquarters, an important milestone that marks the beginning of a crucial production phase for the sector.
RELATED NEWS: Strawberries up 4%, asparagus down 23%, apples drop 13%
In the Lessinia area (Verona), one of Italy’s most relevant zones for day-neutral cultivation, they’re preparing for an exceptionally long season that will last from late June until October. This represents a unique opportunity to offer the market high-quality staggered production over an extended period.
CIV everbearing varieties are proving increasingly strategic for growers who focus on production continuity and diversification of their offering, responding to the growing demand for fresh strawberries during summer and autumn months.
