events
Intersemillas: the strategic value of seeds
The Valencian seed company welcomed the Regional Minister of Agriculture, Miguel Barrachina, for a first-hand look at its hybridisation programmes, research centre, and laboratory
grape
The most special fruit of the summer: Candy-flavoured grapes
With the arrival of summer, one of the most eagerly awaited fruits of the season makes its return: El Ciruelo’s candy-flavoured grapes
Moyca’s campaign gets underway: 57 varieties, 5 continents and quality as their hallmark
Moyca’s campaign gets underway: 57 varieties, 5 continents and quality as their hallmark
New proposals from Uvasdoce for the domestic campaign
The Alicante-based company launches the national campaign with a renewed offering full of flavour, innovation, and high expectations
auxiliary industry
Agrofresh: “Our solutions aim to bring greater sustainability to the sector”
From Philadelphia, Dr. Duncan T. Aust, CTO of AgroFresh, spoke to Fruit Today. The executive highlighted the company’s research-driven approach towards sustainable products to address European regulations
“In fruit labelling, every fruit is unique”
Rosario Ferre, Technical and Commercial Director at XEDA Ibérica, shares with Fruit Today magazine the different labelling systems they offer
Biocontrol and technology serving the farmer
From Fruit Today magazine, we interviewed Carolina Rodríguez, Field Marketing for the southern area, and Jordi Asamar, Product Manager for fungicides and biocontrol at Sipcam Iberia
Limonica, a synonym for versatility
Koppert helps combat Parvispinus, Scirtothrips, and Frankliniella with “the most complete mite on the market”
Drip irrigation, the tool of the future
The Irritec Group offers a wide range of drippers designed to distribute water as efficiently as possible and minimise the use of this increasingly scarce resource
Urgent action needed to protect crops from emerging thrips
Almeria’s agricultural sector calls for stronger biological control following the spread of Thrips parvispinus and other invasive species
A silent, effective, and natural defence against pests
Biogard, the agricultural division of CBC Iberia, has been weaving an invisible yet effective network for years to protect crops against the most persistent pests
Solutions for an evolving agriculture
From its headquarters in Villena (Alicante), the company operates in over 70 countries, yet maintains strong roots in Spanish agriculture, where its products have become indispensable allies in both conventional and organic farming
II Agrobío Forum: ‘At the Forefront of Biological Control’
Agrobío celebrates its 30th anniversary by addressing the most innovative strategies for managing pests such as invasive thrips, red spider mites, and aphids
Fertiberia TECH bets on biotechnology with its Neoforce line
All Neoforce products are zero-residue and authorised for both organic and conventional farming
Fresh-cut & Ready-to-eat
Sensory neuroscience, the new bet from Vegetales Línea Verde
The company is working with neuroscience alongside its tech partner Thimus to analyse, in real time, the emotional and cognitive responses of consumers during the development phase of new DiqueSí products
Paturpat achieves double-digit growth
The growth of fifth-range potatoes continues steadily, driven by the food industry, the HORECA channel, and the prepared meals section in large retail
Primaflor strengthens its commitment to convenience
In a context of inflation and shifting consumption habits, the company now dedicates 65% of its total production to this channel
Vicente Peris: “We’ve made the complex simple”
Fruit Today magazine spoke with Alberto Montaña, General Manager at Vicente Peris, to delve into what has been a decade dedicated to the development of fresh cut fruit and other very unique products such as pumpkin and broad beans
Patatas Lázaro: 80 years cultivating a future rooted in flavour
In 2025, Patatas Lázaro celebrates 80 years of driving agriculture, innovation, and trust
Plant protein, Huercasa’s crown jewel
The Segovia-based company continues to place strong emphasis on its classics: legumes, beetroot, and corn, which are now increasingly easy to use
The new stars of fresh-cut and ready-to-eat produce
Fruits, vegetables, and potatoes are no longer side options they’ve become leading players in a new way of consuming fresh food and ready to eat
Foodiverse, internationalisation made real
Its presence in 16 countries and 9 production plants across Europe positions Foodiverse as one of the leading companies in healthy food
Florette: fresh cut vegetables grow by 13%
In a mature category like salads, the iconic Navarre-based brand has seen a 13% increase in sales of its fresh cut vegetables, along with a resurgence in snacking products
HORECA drives artichoke sales
CRICKET has sold 20% more artichokes to industrial clients thanks to the momentum of the HORECA channel
Bonnysa expands beyond Spain
Almost two decades after entering the fresh cut and ready-to-eat category, the company now relies on cutting-edge technology to break into international markets
Unica takes its convenience food international
They’ve entered a well-known British retailer with roasted peppers, and their next goal is to expand their fresh-cut fruit line
seeds
Pontius sets the pace for fast cycles
Bayer presents its comprehensive cucumber and tomato strategy, combining genetic innovation with crop protection and technical solutions
Dharma season
The NO-ND variety from HM.Clause has become a benchmark in the early zucchini segment in Almería, especially for plantings from late July to early September
Resistance, robustness and yield: Ramiro Arnedo’s winning trio
Jorge García, product manager for cucumber, courgette and beans at the Navarre-based seed company, explains the key traits currently guiding Ramiro Arnedo’s research efforts
Rijk Zwaan, ‘Impepinables’ for early cycles
The company offers cucumber varieties across all segments, standing out for their quality, vigour, and resistance
KAI, the Sakata zucchini that delivers profitability
KAI arrives to become a benchmark in Almería: less work, lower costs, and higher productivity for growers, with the added assurance of being Sakata’s first variety resistant to New Delhi virus
“Nilo makes it easy for growers”
Top Seeds’ broccoli variety enters its second commercial year with high expectations for its presence in the field
MELON & WATERMELON
El Secreto de Mi Tierra increases Piel de Sapo sales by 13%
The Murcian company maintains over 150 hectares of production this season across farms in the Region and in Castilla-La Mancha
The Fashion® Producers Club is born
Grupo Fashion (AGF) and its technology partner BASF | Nunhems are highlighting the role of the producer as a key link in the creation of the brand
El Melonero grows and bets on premium watermelon
With new facilities planned for the next campaign, a booming premium watermelon line, and a market that responds both in winter and summer, El Melonero continues to consolidate its position as one of the most dynamic companies in the Villaconejos area
MERCABARNA
CMR, a perfect combination
CMR integrates different business models into a single company: retail sales, import, export with its own offices abroad, and a strong relationship with modern distribution
“Tropical fruits are booming in Spain”
The Catalan company Cultivar is experiencing very significant growth in this category, with a 35% increase in sales compared to last year
Dica, with its own stamp: specialisation and air-flown flavour
With over half a century of experience behind it, the fruit and vegetable company Dica continues to reinvent itself without losing the essence of a family-run business, which has consolidated its position as a benchmark firm at Mercabarna
Diego Martínez boosts operations with new warehouse and product lines
Having established itself as one of the major players at Mercabarna, especially in the import-export channel, the company is now preparing for a qualitative leap with the opening in September of a nearly 5,000-square-metre warehouse
Escandell prioritises the cold chain in the renovation of its stalls
The family-run company has chosen to maximise refrigeration capacity in its Pavilion D facilities, focusing on optimal preservation of delicate fruit over product display space
Prats: “We need longer concessions to make greater investments”
The president of AGEM, Pere Prats, stresses that without a clear horizon for Administrative Authorisations, there will be no modernisation, generational renewal, or digitalisation in the largest fruit and vegetable market in southern Europe
Mercabarna, the glocal market
Mercabarna closed 2024 with over 2,300,000 tonnes traded, continuing its growth trend. It is a glocal market, where imports and exports play a strong role, yet a third of Catalonia’s production is also sold here
The rise of a family business that keeps on growing
The company’s growth has been steady and sustained over the years, without letting go of one of its greatest strengths: preserving the family spirit that has guided its journey since the beginning
Ronda Fruits strengthens its growth
New business lines, the expansion of own brands, and year-round supply are the cornerstones of this Mercabarna-based company
stone fruit
Strong European demand saves Catalonia’s stone fruit season
High European demand, driven by rising temperatures, is keeping Catalonia’s stone fruit prices above average
Murcia enjoys its best stone fruit season in decades
Murcia signs off on one of its strongest stone fruit campaigns since the 1980s, though the sector still faces pending challenges
PSB: a new era for varietal innovation
The Murcian company PSB will focus on its core activity: hybridization
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