For Compañía Aguacatera del Sur, 2025 has been a year of significant growth. “We exceeded €40 million in turnover, more than 20% compared with the previous year, and marketed over 20 million kilos,” the company explains.
Looking ahead to 2026, the objective is to continue “nurturing established relationships and guaranteeing our customers the level of quality and service that can only be ensured thanks to the very high standard of suppliers we work with. Organic growth is then a natural consequence of this, as well as of the service and logistics capabilities that we must continue to develop.” To maintain close relationships with customers, the company attends Fruit Logistica, a trade fair considered “crucial” as, within the annual calendar, it is the ideal moment to finalise planning for the upcoming summer campaign.
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In a market context shaped by availability, promotional pressure and programme planning, the company highlights the value of proximity origins, which make it possible to offer a carefully managed product throughout the entire season. This is complemented by the need to guarantee a homogeneous consumer experience over 12 months in order to consolidate consumption.
Within this scenario, Morocco “is set to become a highly relevant origin” in Europe in the coming years. “It has a very demanding domestic market, but it is clear that its presence is changing the dynamics of the European winter market.”
