FairFruit – a global champion of regenerative agriculture – has cemented its position as a leading reliable supplier of safe, sustainable, and nutritious specialty vegetables to Europe, having diversified its Peruvian production.
One of the biggest snow pea and sugar snap pea exporters from Peru to Europe, FairFruit has a growing reputation as an honest brand that consistently offers fairness, higher quality, and transparency that buyers and consumers can trust.
As of this season, the company has extended its Peruvian snow pea and sugar snap availability after fostering further partnerships with producers who grow in harmony with nature. Arrivals began by low-carbon sea transportation in April, and stable supplies will continue through the traditional September peak until the end of the year.
The longer season is a result of the company’s carefully expanded presence across 12 diverse production regions in Peru after years of testing and development. FairFruit has worked diligently to build long-lasting, respectful partnerships with Peruvian producers. Using its two decades of expertise, FairFruit is enriching local farming practices via innovative regenerative agriculture methods, while empowering local growers and their communities with fair prices, dignified working conditions, and economically-viable crops.
Evert Wulfrank, CEO of Durabilis, the umbrella company of FairFruit, reveals: “FairFruit is one of only two suppliers that can deliver early season snow peas and sugar snaps from Peru to Europe, and then reliably maintain consistent supplies of higher-quality product until the end of the year. This season we have supplied 30 per cent more volume to Europe during the months we are not usually present with snow peas and sugar snaps.”
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Wulfrank continues: “We are achieving top quality product across varying climate zones in Peru, ensuring satisfactory arrivals every time, and mitigating climate risks, such as El Niño. Furthermore, our deliveries are in constant compliance with European Union (EU) pesticide residue standards thanks to our strict agrochemical management system. This includes continuous sampling, technical assistance, and training programmes to drive improvements.”
As a company FairFruit is delivering value far beyond produce, adds Claudia Granados, FairFruit’s Marketing & Business Development Manager. “At FairFruit we don’t just grow food, we grow futures,” stresses Granados, a Guatemalan native who has invested time in understanding the producer perspective while working locally on the operational side of the business. “Together with our growers in Peru, Guatemala, and Ethiopia, along with our buyers in Europe we are cultivating a fairer, healthier, and sustainable world for all, supported by a resilient food system.”
Regenerating the future of food with honesty
FairFruit is on a mission to redefine what it means to grow fresh produce by inspiring positive change. An honest brand with an honest purpose, FairFruit works closely with growers, suppliers, and customers to grow sustainably and fairly with the purpose of creating a better world that will last for future generations. Driven by innovation and integrity, FairFruit believes regenerative agriculture is the cornerstone of a more sustainable planet, and business.
Granados explains: “By making regenerative agriculture the standard, not the exception, we are building a system that sustains the people, the planet, and the promise of tomorrow. In restoring soil health, conserving water, and fostering biodiversity, we are protecting the natural resources that underpin long-term prosperity. And our commitment to low-carbon logistics, including the use of sea freight, helps to minimise our environmental impact; proving that sustainable farming can scale efficiently and responsibly.”
To guide its commitment to building a resilient food system, FairFruit has established a ‘Soul Story’ which sets out the company’s brand values and sustainability strategy. Currently the business is upgrading its sustainability management system to align with the upcoming EU-mandated CSRD framework. In the coming year, FairFruit will publish a sustainability report to measure the impact of its regenerative approach to agriculture.
Fruit Attraction 2025
With all eyes on strengthening its European business and brand awareness, FairFruit is looking forward to attending Fruit Attraction 2025 next week in Madrid, Spain.
FairFruit welcomes visitors to schedule an appointment on either 30 September or 1 October to meet the team – Evert Wulfrank (CEO), Claudia Granados (Marketing & Business Development Manager), and David Van de Gehuchte (Sales & Operations Manager).
