Foodiverse will be present at Fruit Attraction, one of the most important international trade fairs in the fruit and vegetable sector, taking place from 30 September to 2 October at IFEMA (Madrid).
At stand C-04 in Hall 7, the company will showcase its latest innovations in fresh-cut salads, its agricultural assortment, and other fresh products that help consumers maintain a balanced, varied, and healthy diet.
With more than 50 years of experience in the sector and nine production plants in Europe, Foodiverse has made innovation its hallmark. The company now offers more than 1,600 product references, 130 of them new in the last year, consolidating its position as a benchmark in agricultural production and the development of ready-to-eat salads and vegetables.
At this edition of Fruit Attraction, Foodiverse will unveil new recipes and formats tailored to current consumer demands: complete salads and organic vegetables, quick-prep plant-based dishes, innovative recipes inspired by international gastronomy, juices, and spreads, among others.
Recent highlights include high-protein salads, with varieties such as Pasta with Chicken & Egg or Pasta with Tuna & Egg. Another novelty is the salad kit XL bag format, featuring Caesar and Mexican recipes—ideal for family sharing, either as a main dish or side.
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At the Foodiverse stand, visitors will also discover the latest launches from Ortoverde, such as the pioneering “Microchef” microwaveable steam-cooking vegetable bags in the Italian market; new “croccanti” salad recipes, gazpacho, and an expanded line of spreads with recipes like Beetroot Hummus, Kalamata Olive Hummus, Tzatziki, and Babaganoush.
Visitors can also explore the company’s assortment of 32 fresh vegetable varieties—including romaine lettuce, unique zucchini varieties, radishes, and aromatic plants—grown across more than 2,700 hectares in Spain and Italy. This demonstrates Foodiverse’s commitment to delivering freshness directly from the field to the consumer.
An integrated value chain: from field to table
Foodiverse, through its group companies—Verdifresh, Agromediterránea, and Comfresh in Spain; Greenfresh in Germany; Josef Müller Gemüse in Switzerland; and Ortoverde in Italy—controls the entire value chain, from seed to shelf. This guarantees maximum freshness, food safety, and quality for its products. The multinational currently works with over 285 clients across 14 markets, both through its own brands and private label, where it leads in Spain, Portugal, and Switzerland.
Its products are available in different formats and presentations, designed to adapt to the needs of every household in the markets where it operates—always at a competitive price.
Innovation partner
As an innovation partner to its clients, Foodiverse drives the development of healthy and disruptive recipes designed to meet the demands of today’s consumer. These come in sustainable, eco-friendly packaging that guarantees freshness, quality, and food safety for each product.
With more than 70,000 m² of industrial space and turnover exceeding €358 million in 2024, Foodiverse has consolidated its leadership in the European healthy food sector, growing profitably and sustainably, and building relationships with customers and suppliers that connect with what consumers truly want: freshness, health, taste, and quality.
