TROPS closed 2024/25 with over €7 million in revenue from its fresh cut line. Currently, it produces around 9 tons of processed products daily and, although this segment still represents a small percentage of its overall turnover, they are “convinced that it will be one of the main drivers of the company’s growth in the coming years,” says managing director Víctor Luque. In fact, they are already working on the construction of a new processing plant, which will be operational by the end of 2026. This project will allow them to triple production capacity in 2027 and take a major qualitative leap, bringing their guacamoles and pulps to a new level of excellence.
New premium proposal
Last year they introduced their new guacamoles at Fruit Attraction. One year later, they describe the reception as “very positive” and are “really satisfied” with consumer response. “At TROPS we constantly push ourselves to evolve the product, not just maintain standards but exceed them. Our goal is always to achieve excellence, which for us means aiming for a 10 in quality, flavor and naturalness.”
At this year’s edition, they will present their new guacamole recipe with fresh mango. A premium proposal that reflects TROPS’ innovative identity. It combines fresh mango, red onion, coriander and lime juice, resulting in a product with a very natural texture and a surprising balance of flavors. “We are convinced it will become a differentiating reference in our portfolio.”
Objective: 50/50 in HORECA and retail
The fresh cut market grew globally last year by 5.7% in volume and 8% in value. In the case of guacamole, Luque believes it remains on the rise with very solid prospects. “The fresh cut business still has enormous potential ahead. Today’s society demands convenience without giving up quality, and precisely there is where our products make the difference: they are practical, healthy and with a sensory profile of the highest quality. This trend will continue to grow in both domestic and international markets.”
RELATED NEWS: TROPS has new products in its Convenience range
TROPS began last year with a distribution of 70% towards the HORECA channel and 30% in retail. However, thanks to their strong focus on products for the end consumer, they expect to close this year with a balanced 50/50 distribution. “This allows us to maintain the excellence required by the professional channel, while also bringing retail consumers ready-to-eat products with the same level of quality.”
Circular economy projects
Sustainability is a strategic pillar at TROPS. They work closely with suppliers to maximize the use of recycled plastics and recyclability of packaging, and have launched R&D projects to incorporate by-products from their own raw materials into the development of more sustainable packaging. A path that reinforces their commitment to the circular economy.
Another challenge is meeting the demand for minimally processed foods that retain all their properties and offer “the highest quality in a broader sense: sensory, nutritional and aligned with clean label trends. Consumers want immediacy, but they are not willing to give up naturalness or excellence. That is the space we want to lead from TROPS.”
