In addition to its powerful exhibition offering and the new sectorization across 10 halls, Fruit Attraction once again focuses on innovation and knowledge as key pillars of its value proposition.
Innovation Hub Awards
These awards recognize the most innovative and sustainable solutions in the sector. Aimed at exhibiting and co-exhibiting companies, they value projects whose commercialization began after September 1, 2024, and that have not participated in previous editions.
With three categories —Fresh Produce; F&V Industry; and Sustainability and Commitment Actions—each endowed with a €2,000 prize, the awards will be presented during the fair, in the Innovation Hub space, where all selected candidate products will be showcased.
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In addition, Fruit Attraction will grant the Best Stand Awards, recognizing exhibition spaces that stand out for creativity, design and commitment to sustainability in four categories: Most Original; Best Design; Most Sustainable; and Public Choice.
Factoría Chef
Once again, Factoría Chef consolidates itself as the most dynamic culinary space at Fruit Attraction. A setting designed for Fresh Produce companies to showcase the gastronomic qualities of their products through engaging showcookings. These demonstrations, lasting up to 40 minutes, are an exclusive and free opportunity to connect with the international channel, inspire new consumption habits and position fruit and vegetables as key ingredients of a healthy, tasty and sustainable diet.
Sstrategic event for the sector
With tomato as the star product of this edition, the activity program will revolve around its nutritional value, economic impact and the geopolitics of international trade. There will be round tables, tastings, crop demonstrations and market analyses, including the EU-Morocco agreement and its impact on community production.
Also noteworthy is the participation of Malaysia and Mexico as Guest Importing Countries, joining the powerful Buyers Program, which, with the collaboration of MAPA and ICEX, will invite more than 700 buyers from around the world.
Additionally, Fruit Attraction is launching the Organic Hub Tour, a specially signposted route within the fair to give greater visibility to certified organic products.
