Following the success of its previous edition, which brought together more than 16,000 professionals, 400 exhibiting companies and participants from 63 countries, the trade fair returns with the aim of consolidating its position as the key meeting point for the Latin American fresh produce industry.
Organised by IFEMA MADRID and FIERA MILANO BRASIL, Fruit Attraction São Paulo 2026 will bring together the entire value chain over three days: producers, exporters, importers, distributors, retailers, institutions and service companies.
In its upcoming edition, the event will once again feature the International Buyers Programme, which in 2025 facilitated more than 1,500 business meetings with 45 strategic buyers from various countries. In addition, the Fruit Forum will host professional sessions and conferences on the most relevant topics for the sector, alongside live demonstrations at the Cooking Show, led by chefs and experts who will showcase creativity and innovation in the use of fruits and vegetables. Altogether, the programme will foster business exchange, innovation and knowledge-sharing.
RELATED NEWS: Fruit Attraction 2025 kicks off next week marking the largest edition in its history
With more than 212 million consumers and an agricultural industry that represents 25% of GDP, Brazil strengthens its position as the key market in Latin America. The country produces over 40 million tonnes of fruits and vegetables annually and is a regional leader in crops such as oranges, bananas, grapes, apples, citrus, pineapple and corn.
Professional registration is now available through the website. Interested participants can obtain their pass and begin planning their attendance at this essential event for the fresh produce sector.
