In just a few days, Berlin will once again become the centre of the global fresh produce business. From 4 to 6 February 2026, FRUIT LOGISTICA will bring together the international fresh produce trade at a time when markets, supply chains and business models are undergoing significant change. Around 2,600 exhibitors from approximately 90 countries are expected, alongside trade visitors from more than 150 nations.
“FRUIT LOGISTICA is the place where the global fresh produce trade aligns and evolves,” says David Ruetz, Senior Vice President of Messe Berlin. “No other event combines international reach, innovation and market expertise across the entire value chain at this level.”
FRUIT LOGISTICA is the leading trade fair for the global fresh produce business. It covers the entire value chain of the fruit and vegetable industry, from grower to consumer, creating a platform where exchange, market orientation and practical solutions come together.
International markets in transition
The high level of international participation will once again shape the exhibition in 2026. Companies from established export countries as well as emerging markets use FRUIT LOGISTICA to showcase their presence, build new partnerships and position themselves strategically. Climate change, rising production costs, volatile markets and shifting consumer behaviour make face-to-face exchange more important than ever.
“Especially in challenging times, the industry needs places where it can look ahead together,” emphasises David Ruetz. “FRUIT LOGISTICA provides exactly that framework.”
Innovations that make the difference
At FRUIT LOGISTICA 2026, innovation is not an abstract concept but something tangible. With the 20th presentation of the FRUIT LOGISTICA Innovation Awards (FLIA), the industry celebrates two decades of outstanding innovation. The awards recognise products and technologies that measurably improve efficiency, sustainability and competitiveness, from new varieties and smart machinery to digital services.
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With the New Product Showcases, the exhibition is also introducing a new format. Selected product innovations from across the FRUIT LOGISTICA segments will be presented in a central special area. New variety concepts, AI-supported greenhouse solutions, sustainable substrates and recyclable packaging demonstrate how innovation is driving progress across the entire value chain.
Start-ups driving new momentum
Fresh perspectives are also provided by Startup World. Young companies from various countries present practical solutions to real-world challenges, ranging from automated quality control and disease tracking to robotics and new packaging materials. In pitch sessions, innovative ideas meet decision-makers from retail, production and logistics directly.
AI and automation as key drivers
Artificial intelligence and automation are shaping FRUIT LOGISTICA 2026 more strongly than ever. The FRUIT LOGISTICA Briefing took place ahead of the trade fair and is available as video on demand. The discussions clearly demonstrate how AI is already transforming production, quality control, logistics and trade, and why it is rapidly moving from a future topic to a central competitive factor.
The Trend Report as a strategic compass
The scale of this transformation is also highlighted in the FRUIT LOGISTICA Trend Report 2026. Under the title “Ctrl + Alt + Refresh”, the publication shows how AI and automation are reconfiguring global supply chains, making them faster, more connected and more resilient. Practical examples from production, logistics and trade illustrate that technological innovation is already part of everyday operations and is increasingly influencing strategic decisions.
