More than 760 exhibitors from around 43 countries and regions are showcasing their latest products, services and innovations. National and regional pavilions from across the world underline the truly global reach of the show, while the brand-new First Timer Pavilion highlights companies making their debut in Hong Kong.
A packed agenda on and off the show floor
The three-day event is supported by a wealth of content and networking opportunities. The Asiafruit Knowledge Centre, powered by Asiafruit Magazine, features three streams – Asiafruit Congress, Asiafruit Business Forum and Asiafruit Showcase – with more than 50 expert speakers sharing their insights on trends, technology, and market opportunities.
Day One opens with a special session marking 30 years of Asiafruit Magazine, followed by high-level discussions on apple marketing, AI-driven supply chain solutions, and Asia’s evolving fresh produce markets. Subsequent days cover hot topics such as the berry boom, digital marketing in Southeast Asia, investment in Indonesia and the rise of tropical fruits.
This year also introduces two new dedicated forums at Asiafruit Showcase: the Frozen Fruit and Vegetables Forum and the Nuts and Dried Fruit Forum, spotlighting opportunities in fast-expanding categories.
Networking and business opportunities
Asia Fruit Logistica opened with the exclusive Welcome Evening on 2 September at the Rosewood Hotel, co-hosted with wholesale partners Guangzhou Jiangnan Agricultural Group and Shanghai Huizhan Fruit and Vegetable Market, and Knowledge Partner Asiafruit Magazine. More than 800 industry professionals came together against the backdrop of Hong Kong’s famous harbour for an evening of networking.
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Over the coming days, the fair is expected to attract thousands of high-quality trade visitors and buyers from across the global value chain. The Retailer’s Club and Premium Buyers Programme are back this year, already counting more than 300 leading retail buyers and over 700 premium buyers registered to attend.
Celebrating industry excellence
Asia Fruit Logistica also hosts the Asia Fruit Awards, which recognise excellence in marketing, importing, retailing and business impact across Asia’s fresh produce industry. The awards will be presented on Thursday 4 September at Asiafruit Congress.
New digital tools for visitors
To enhance the visitor experience, Asia Fruit Logistica has launched its brand-new official event app and Wechat mini programme. These tools provide live updates, an interactive floorplan, the full exhibitor line-up, and the detailed content agenda at visitors’ fingertips.
Looking beyond Hong Kong
Asia Fruit Logistica continues to expand its global footprint with a series of Meet Ups. Following the Hong Kong show, attention turns to China Meet Up on 8–9 September in Guangzhou, offering exclusive access to Chinese industry leaders. Later this year, the inaugural Peru Meet Up (28–29 October, Lima) will connect Latin America’s export trade with buyers from Asia and other key markets.
Asia Fruit Logistica 2025 sets the stage for an exceptional week of learning, networking, and deal-making, reinforcing its status as Asia’s most important fresh produce trade show.
