In just one year, Grupo Alcoaxarquía has made significant progress as part of its growth strategy. The group returns to Fruit Logistica (Hall 25, B02) with a 29% increase in revenue, reaching €72 million. It has entered the IV and V Range industry through its acquisition of shares in Janus Fruit and has signed a strategic alliance with Aurea Agro to add 1,000 additional hectares of cultivation across Spain, Peru, and the Dominican Republic by 2025/26.
These efforts position the group as a global leader in organic avocado production, aiming for 100% organic, self-produced output of 40,000 to 50,000 tons by 2028, according to CEO José Antonio Alconchel.
Global growth
For 2025, the plan is to “consolidate growth and expand by 10 to 15%”, aligned with the increase in both owned and third-party production areas (associated farmers).
“We are a global company,” says Alconchel. In the latest campaign, they marketed 20,000 tons of product in Spain, including 16,000 tons of avocado.
Their Valencia subsidiary has become a strategic hub with significant growth potential.
“We’ve reached 6,000 tons produced in the Valencian Community, and in 2025, our goal is to develop plantations of at least 100 hectares, supporting small and medium-sized producers.”
To achieve this, the company has begun expanding its facilities, adding 1,000 square meters to handle and market 12,000 tons.
Additionally, through Asoproa, they have started marketing local avocados under the Valencia brand in Masymas supermarkets.
In Peru, their production amounts to 9,000 tons, while their Moroccan subsidiary manages 172 hectares, aiming to reach 500 hectares within three years. For this fiscal year, they plan to market 2,000 tons from medium-sized producers, a figure expected to grow by 30% in 2026 as young plantations reach maturity.
In the Dominican Republic, their farms cover 265 hectares, producing 2,500 tons to supply the six-week window between the end of Peru’s campaign and the start of Spain’s and Morocco’s. With this setup, they can supply avocados year-round.
Price volatility
Maintaining year-round supply is no easy feat given the international landscape.
“There are more ups and downs due to increased production in countries like Colombia and Morocco. In Israel, geopolitical uncertainty has led to less regulated exports, causing bottlenecks… All of this impacts Spain, reducing market windows. Although demand remains strong, it is affecting avocado prices, which are 20-25% lower this year. It’s essential to evaluate competitive production areas,” summarizes Alconchel.
Wakango: a new brand
In Berlin, Grupo Alcoaxarquía will unveil its new processed product brand, Wakango, offering guacamole, guisamole, avocado paste, sauces, and more—all made with raw materials from Alcoaxarquía and produced at Janus Fruit.
“We are committed to the circular economy. We produce and process everything we grow, and this year, we’ll take it further with the launch of an avocado oil to close the cycle.”
The group may also announce new alliances in Spain at the trade fair. Additionally, during this campaign, they aim to obtain their carbon footprint certification.
