Consumer campaign in key markets
To kick off the new season, increase brand awareness and stimulate trial, Migo® has developed a powerful marketing campaign.
In Germany, for example, Migo® has taken a 360-degree approach, starting with street sampling in several big cities. Combined with an extensive outdoor campaign, this will create additional visibility and brand awareness, as well as the opportunity to experience the crunch and sweet taste of a Migo® pear. Additionally, online influencers will communicate and emphasize the unique product benefits of the Migo® pear. With this approach, Migo® will reach consumers at multiple touch points.
Yet, in other key markets the focus will be on product trial. In Sweden, for instance, Migo® organizes a series of in-store tastings where consumers can try the crunchy and non-drippy pear and receive a free Migo® shopping bag.
For added brand awareness and visibility, the tastings will be supported by in-store TV and an inspiring online campaign.
