Not enough visibility

Spain is known worldwide as a tourist country. This is no coincidence: tourism represents more than 12% of the national GDP and exceeds 80 million visitors per year. It is a recognized sector with clear media visibility
CARMEN-CABRA

But there is another economic engine, less visible to the general public, that sustains and feeds—quite literally—the Spanish economy with equally striking figures: the agri-food sector.

Agriculture, livestock, the processing industry and distribution form an ecosystem that accounts for more than 10% of GDP, ensures millions of jobs and, above all, places Spain as Europe’s leading exporter of fresh fruit and vegetables. Our produce crosses borders every day and has consolidated a reputation for quality and food safety worldwide.

In this context, the Fruit Attraction fair has become the great international showcase. With more than 2,000 exhibiting companies and nearly 100,000 professional visitors from over 140 countries, the Madrid event reinforces Spain’s role as a strategic supply hub in Europe and as a reliable partner for third markets.

The comparison is revealing: while tourism displays our country to visitors, the agri-industry works quietly but shows the best of Spain in the form of healthy, innovative and competitive food that reaches the tables of millions of European consumers.

RELATED NEWS: Spain’s fresh produce imports grow in first half of 2025

At a time when sustainability, food safety and the resilience of value chains are at the center of the European debate, agri-food deserves visibility comparable to that of tourism.

Tourism showcases our country exuberantly, but agri-industry works silently.

At Fruit Attraction, Spain reminds the world that it feeds Europe.

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