Around 15,000 visitors gathered both in the demonstration tents and across the 25 hectares of fields dedicated to live demos.
Despite a somewhat pessimistic atmosphere, influenced by the current challenges in the potato market, the event made it clear that the sector is determined to look ahead. The prevailing sentiment was to accept the cyclical nature of production: “good years are followed by a bad year, but then good years return,” was a recurring message among exhibitors and visitors.
More than 300 national and international companies showcased their latest innovations in machinery, inputs, and services, attracting professionals from as many as 119 countries. Among the most popular activities was the large-scale harvester demonstration, featuring both trailed and self-propelled models, which drew strong crowds.
RELATED NEWS: Europatat: A key lobby defending European potatoes
The fair also placed a spotlight on technological innovation. One of the most talked-about examples was the potato sorting robot presented this summer in the Noordoost polder, which uses artificial intelligence to detect diseased plants early, reduce virus pressure, and optimise labour.
With its strong international presence, large-scale demonstrations and focus on technological solutions, Potato Europe 2025 once again highlighted the resilience of a sector that, despite current challenges, remains firmly committed to innovation and progress.
