More than just an award, Sabor del Año has become a true barometer of consumption, thanks to years of experience conducting consumer tastings and analysing in depth their real preferences and expectations.
The awards ceremony was held at Barcelona’s Gran Teatre del Liceu, bringing together brands that have stood out for what truly makes the difference: taste. In a context of intense competition, constant innovation and increasingly demanding consumers, the Sabor del Año seal continues to set itself apart by placing the final decision in the hands of those who consume the products on a daily basis.
Agri-food products best rated by consumers for their taste
- ASOCIACIÓN PRINCESA AMANDINE, Princesa Amandine potato
- BOLLO NATURAL FRUIT, SweetHeart melon and Etiqueta Negra watermelon
- CAÑA NATURE, Natural grated tomato and guacamole range: mild and Mexican style
- CAPARRÓS NATURE, LOBELLO pear cherry tomato
- CASI, Tomate Negro Bárbaro, Tomate Asurcado Rojo Rebel and Tomate Raf Pata Negra
- DEL MONTE, HONEYGLOW banana
- D.O.P. PERAS DE RINCÓN DE SOTO
- EUROSEMILLAS TANGO FRUIT, Tango mandarin
- FRESH D´OR, Dorium Tropical Gold pineapple
- FRUIT RÀFOLS, Paso Lagarto avocado
- FRUTAS BORJA, strawberry
- FRUTAS NIJASOL, Tomati&Co round cherry tomato
- GARDEN CITY MULTISERVICIOS, Gold KIBI and Red KIBI
- GERMINADOS Y MICROBROTES TUGAS, mung bean sprouts
- GREEN BARGOSA, Aruba Formosa papaya
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- GRUPO LA LÍNEA VERDE, DiqueSí Street Food Complete Salads: Bao bun with pulled pork and Tacos with chipotle sauce; and DiqueSí Fresh Dishes: wholegrain couscous with vegetables and chicken, and grains with vegetables, edamame and black olives
- HORTÍCOLA GUADALFEO, Cherokee tomato, Mar Azul tomato and Rosa de la Reina tomato
- HORTÍCOLA IKERSA, La Dulce Pagesa spreadable tomato
- INTERLÁZARO, Ama Black fig, Ama Rosé plum and Ama Golden apple
- JIMBOFRESH, Jimbee Galia melon
- JOYA® TEAM EUROPE, Joya® apple
- LA GERGALEÑA, Natural grated tomato with extra virgin olive oil
- REYPAMA, Vega Tajo pumpkin
- ROYAL, BLUAROMA® blueberry
- SAT MARGUI, Líder Villaconejos Piel de sapo melon
- SEMILLAS FITÓ, Waikiki melon
- SWEET PALERMO, Pepper range: red, yellow, orange and chocolate
- TC FRUITS, Raíces Quality kiwi and Raíces Quality Selection banana
- THE REAL GREEN FOOD, The Real Champion white mushroom
- TORRES, oranges
Taste, the main purchase driver according to consumers
According to the study conducted with 2,504 consumers, taste and ingredients are consolidated as the most important attributes in purchase decisions, ahead of price or brand. In fact, 78% of consumers would be willing to pay more for a product that offers better taste.
