Thanks to this strategic alliance, Vale da Rosa has secured its 2025 agricultural season and reinforced its market position, maintaining over 200 direct jobs in the Alentejo region. The approved plan includes a financial restructuring that allows the group to focus on operational excellence and innovation in table grape cultivation.
In addition, this partnership will not only ensure the company’s stability, but also enable technological improvements, commercial expansion, and greater efficiency in production processes. It will also guarantee Vale da Rosa year-round access to high-quality products.
“With this new phase, Vale da Rosa emerges stronger, supported by strategic partners committed to quality, sustainability and the development of agriculture in Portugal. We are ready to grow while preserving the spirit of the company, the brand and the service to our clients,” said António Garcia, Director of Vale da Rosa.ç
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The strong backing of Iberian Premium Fruits—established as a European benchmark in the production and marketing of premium citrus fruits and other high-value fruit categories—and SanLucar—with a portfolio of around 100 fruit and vegetable varieties from over 35 countries and in-depth knowledge of the table grape category—strengthens Iberian cooperation in the agri-food sector. Their shared goal is to build sustainable and competitive supply chains at the European level.
