The rollout is being carried out in close collaboration with several partners, including the renowned DFI Retail Group, one of Asia’s leading retailers, as well as premium chains such as Giant, CS, CS Fresh, Lucky, Mercató and various retailers in China. With this, SanLucar further strengthens its presence in the region and brings premium quality to Asia’s dynamic markets.
CEO Armin Rehberg and International Markets Director Jaime Sánchez personally accompanied the recent tour across Asia to support SanLucar’s entry into the market. Their presence highlights the company’s strong commitment to delivering premium fruit and vegetables to demanding markets with the highest quality standards.
During the trip, the next steps were defined with SanLucar’s future strategic partners in the region, including planned product ranges and tailored promotional campaigns for each country. With more than 10,000 points of sale, SanLucar’s commercial partners in Asia provide ideal conditions to spread the company’s vision of natural enjoyment throughout the continent: “Taste in harmony with people and nature – now also in Asia.”
CEO Armin Rehberg expressed his enthusiasm:
“I am proud of our development and of our new partners here in Asia. They and their consumers love our brand and our premium products. We look forward to continuing our successful collaboration.”
Last year, SanLucar was honoured in Singapore with the Raising Brand Award, a recognition of the brand’s strong growth and consumer trust. The award highlights the innovation and added value SanLucar brings to the Asian market – a milestone underscoring the brand’s success in Asia since its very first year. This year, SanLucar has once again been invited to the most important retail supplier event in Singapore.
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Finally, with its expansion into Hong Kong and Malaysia, SanLucar takes another step forward in its international growth strategy, reaffirming its ambition to represent the very best in fresh fruit and vegetables worldwide.
