With an expanded area of 2,768 m², the space will bring together 140 exhibitors, both fruit and vegetable producers and agricultural equipment companies. France’s presence under the Taste France and Choose France brands in Hall 6 highlights the country’s role as an international benchmark in the production and export of quality fruits and vegetables.
Quality and traceability
France is committed to the quality and richness of its agricultural offer to meet the expectations of the Spanish market. In 2024, France became the leading European supplier to Spain in total fruit and vegetable volume, with around 1.1 million tons imported. French leadership is particularly notable in the case of vegetables, driven by potatoes, followed by lettuce, cabbage and beans.
This translates into a consolidated presence in premium distribution channels in Spain, where consumers demand high added-value products with guaranteed origin. Traceability is a fundamental axis of the French agricultural sector, backed by recognized labels such as PGI (Protected Geographical Indication) and PDO (Protected Designation of Origin).
Commitment to sustainability
France’s commitment to responsible production is also reflected in the equipment presented: recyclable or compostable packaging and agricultural equipment designed to reduce environmental impact. These innovations support more resilient production in the face of floods and droughts and promote eco-responsible practices such as “zero waste” or the use of biodegradable materials. The High Environmental Value (HVE) certification reinforces its commitment to sustainability and agroecology.
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French Pavilion will feature 11 agricultural equipment companies, showcasing sustainable technologies and methods that are transforming the sector.
Innovation and technology for the sector’s future
French agri-food industry continuously presents new solutions tailored to tastes and new consumer habits. The French Pavilion’s offer includes ready-to-eat dried fruits, as well as fresh cut fruit mixes, making healthy and convenient products more accessible in both retail and modern foodservice channels.
The French Pavilion at Fruit Attraction
Visit’s the French Pavilion will be complemented by culinary experiences throughout the 3 days: show-cookings and tastings, where professionals and visitors will discover the diversity and flavor of seasonal French products.
Business France invites wholesalers, buyers and distributors to a networking cocktail to meet the producers who embody French excellence, on Tuesday, September 30 at 18:00 (Hall 6, Stand 6A05).
To prepare their visit, attendees can consult the exhibitor catalog or access the Business France Marketplace.
The exceptional mobilization of the French fruit and vegetable sector at Fruit Attraction is carried out thanks to collaboration with six key regional stakeholders: the Nouvelle-Aquitaine Food Agency (AANA), the Regional Association of Food Companies of Normandy (AREA Normandie), the Regional Chamber of Agriculture of Provence-Alpes-Côte d’Azur (CRA PACA), the Occitanie region (AD’OCC), the Perpignan wholesale market (Saint-Charles Export) and the French Interprofessional Fruit and Vegetable Association (Interfel).
