TROPS is coming to Fruit Attraction with a few surprises up its sleeves. The company will welcome visitors to a renewed stand, with decorative elements that evoke the nature and origin of its products. Avocados will be the star produce, but mangos will also enjoy an important position.
The General Manager, Víctor Luque, recalls that “at TROPS we control all the different life stages of our avocados and mangos. This allows us to offer high-quality products, ready-to-eat and we want the design of our stand to transmit this.”
At this point, its most important new development will be the launch of new Convenience products. “We are going to present a new range of guacamole recipes under the TROPS brand. Avocados are versatile ingredients, full of possibilities. For this reason, we have created a series of recipes that will allow new flavours and textures to be explored, always with quality as our top priority: The best avocado makes the best guacamole,” Víctor Luque explains.
During this edition, they will offer tastings of their products through original, creative preparations. On Tuesday, the 8th of October, they will host a live show cooking session in the Factoría Chef space, where visitors will learn how to cook TROPS avocados in a healthy way. And on Wednesday, the 9th, they will be able to discover new avocado recipes alongside the Torres Brothers on their stand10E02.
Increases in mangos and avocados
The last avocado and mango campaign was not very good regarding production on the Iberian mainland owing to the drought that the country has been suffering from in recent years. Even so, at TROPS the volumes were maintained in avocados thanks to the growth they are experiencing in Portugal, Cadiz and the Valencian Region, where they are developing new collection centres to give farmers the best local service.
This year, they forecast an increase of around 20% in mangos compared to the previous one, but this is still a long way from the normal volumes that they should expect. In avocados, it is still early to confirm volumes, but “looking at the trees, we are slightly more optimistic about the next campaign.”
“The quality of both fruits continues to rise, and this must be the road to take, giving consumers fruit with maximum guarantees. When a consumer chooses the TROPS brand, they are certain they are buying a tasty fruit with the maximum guarantees of origin and traceability.”
With regard to prices, they predict that they will remain stable, as demand in Europe is growing and they expect that the increase in offer will be absorbed by the increase in the demand.
World markets such as the USA, Europe and China are increasing their avocado and mango consumption. “We must take advantage of this opportunity. Fortunately, inflation is dropping and it must help both today’s clients and those of the future in order to continue this growth track.”
Water: a question of State
Regarding the water problem, Luque is categorical: “Water must be a question of State in any country; it is the basis for sustainable growth in any society, investing in water infrastructures guarantees a future for these areas. In our case, the administrations must speed up the projects both in regenerated water, where we must move forward and be able to reuse all this water that is dumped into the sea, and in desalination plants to complete the water offer.”
As producers, “we must also continue to move forward in more sustainable agronomical practices, investing in technology to put sensors in the fields, for example, in order to be able to make a more efficient use of the resources.”
