Marking a milestone in its downstream strategy, the company proudly announces the retail launch of its innovative cucumber concept, “Creamy Cucumber”, now listed in some regions by Walmart China.
The concept is centered around Yuksel Seeds‘ cucumber variety Beyah FI (212-204), selected for its exceptional crispiness and evidence-based taste profile — attributes that drive repeat consumer purchases and loyalty. This premium concept is designed specifically for Chinese retail, where taste and quality are critical differentiators.
In collaboration with its local distributor, Yuksel Seeds developed the “Creamy Cucumber” brand, featuring eye-catching four-fruit packaging and a premium pricing strategy aimed at capturing the attention of quality-conscious consumers.
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“We are excited to see our first downstream project come to life in the Chinese retail market. The success of the Creamy Cucumber concept with Walmart China marks just the beginning. We look forward to expanding this retail-focused approach by introducing additional premium vegetable varieties soon”, said Ismail Gülsoy, Asia / Pacific Area Manager at Yuksel Seeds.
This development represents Yuksel Seeds’ commitment to value chain integration and delivering innovation from seed to shelf. With a strong partner network and deep market understanding, Yuksel Seeds continues to strengthen its footprint in Asia, delivering tailored solutions that meet the evolving needs of local consumers.
