The company continues to work with Sweet Palermo, other sweet conical peppers, vine tomatoes and, in the spring, watermelons. After working with other references, it has returned to its origins, rejecting less profitable lines. “We have decreased our surface area by 10% compared to 4 years ago,” the Manager, David Caparrós, explains. “In Central Europe, production has increased, particularly in the summer, and consumers pay much higher prices for local produce. Germany has seen its production grow a great deal, along with Denmark. When consumers are willing to pay double or triple for their own product, even when it has lower quality than ours, there is little we can do.”
“Last year there was less production in the south from November to May. The campaign was cut short by a month, and better prices were paid. This year, the supermarkets are putting pressure on programmes, with lower prices. They do not want any price increases.”
In 2024/25 they reached 3.5 million kg (2.5 of cherry tomatoes). “We will see how the winter goes. There is a great deal of uncertainty due to the weather conditions and to pests.” “We are changing to varieties resistant to ToBRFV. We already have a high percentage, particularly from Enza Zaden”.
