Fruit Logistica continues to be a strategic event for Alcoaxarquía, not only as a commercial meeting point but also as a platform to strengthen long-term relationships with clients and partners. This year, the company arrives in Berlin with a very clear focus: consolidating stable programmes, reinforcing joint planning and highlighting its vertical integration model.
“The key message we want to convey is our ability to offer reliable year-round supply, combining own production, strategic sourcing agreements at origin and a logistics and commercial structure fully adapted to the requirements of European and international retail. In addition, we highlight advances in sustainability, traceability and value-added solutions, which are already a structural part of our proposal,” explains José Antonio Alconchel, President of Alcoaxarquía Global.
This approach takes on particular relevance in an increasingly demanding scenario. In Europe, the market remains heavily shaped by programme planning and promotional pressure. In this regard, Alcoaxarquía’s main challenge continues to be finding the right balance between stability and flexibility. “Large-scale retail demands fixed programmes and competitive prices, but agricultural origin is becoming increasingly volatile, due both to climatic factors and production costs.”
“We believe the key lies in transparency, joint planning and shared responsibility, building realistic programmes that guarantee quality, economic sustainability and medium-term continuity.”
The United States, a key growth driver
The US market remains a priority growth axis for the group. The consolidation of programmes with major retail chains has represented a qualitative leap, not only in volume but also in operational demands and process standardisation.
“We are currently working on expanding programmes and holding advanced talks with other retailers, both in the United States and in other strategic markets. Our goal is not indiscriminate growth, but sustainable growth, with clients who value planning, quality and continuity of supply,” Alconchel points out.
Controlled growth in production
For the 2026/27 season, Alcoaxarquía expects to exceed 2,500 hectares of own production. “Surface area growth continues as planned, always under very selective criteria. We have strengthened our production base both in Spain and Latin America, prioritising areas with agronomic guarantees, water availability and long-term potential,” says Alconchel.
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Beyond the number of hectares, however, the President of Alcoaxarquía Global stresses that “what truly matters is controlled, professionalised growth, integrating new farms into our technical and management model.”
Mango, an expanding category
In mango, Alcoaxarquía has made a significant leap in own production in Spain. It is a category with “enormous potential” and one that is becoming increasingly strategic for the company. “Own production in Spain allows us to offer a differentiated product, with freshness, flavour and proximity. We are seeing a clear move towards greater market professionalisation, with requirements similar to those of avocado, which reinforces our commitment to this category.”
More comprehensive solutions and added value
Beyond fresh produce, the company is committed to diversification through value-added lines. “This is a natural evolution of our model. It is not just about processing product, but about better adapting to customer needs and providing more comprehensive solutions.” In this regard, in 2026 the company is placing a strong focus on its ALCOMOLE organic and conventional guacamole line, thus closing the avocado value cycle. Regarding this range, Alconchel underlines that its guacamole offers “a unique flavour, because ALCOMOLE’s main ingredient is our own avocado.”
In an increasingly complex context, Alconchel does not hesitate to highlight the group’s ongoing efforts in professionalisation, digitalisation and team development. “We believe the key lies in people, in well-structured processes and in a long-term vision.”
