Upon arrival at its facilities, the avocados are graded and ripened in state-of-the-art ripening rooms with controlled atmosphere. A team of specialised technicians oversees every stage of the process, ensuring that each fruit develops properly. They continuously assess optimal ripening conditions and carry out a second selection to remove any pieces that do not meet the standards required to be marketed under this brand. Only the most exceptional and exclusive fruits are chosen to form part of Aurum’s market offering. Enjoying a product at its optimal eating stage has a significant impact on market acceptance.
Avocado offers highly beneficial properties for the body, such as helping to control cholesterol, lower blood pressure, and support the immune system.
Ideal consumption experience
An appropriate consumption experience is essential for consumers to discover, try and repurchase a product which, like Aurum avocado, has also proven to be highly attractive and nutritious, winning over the palates of those who have tried it.
RELATED NEWS: Spanish avocado production expected to grow by up to 30% this season
Aurum has always been clear that careful selection of suppliers and products would result in a high-quality product.
Aurumito
Aurum’s communication strategy focuses on evoking emotions through the brand’s consumption experience, working with Instagram influencers and its character Aurumito, who share the full sensory experience of Aurum. The brand publishes engaging content on social media about its products, establishing a communication channel with consumers that is pleasant, fresh and natural.
