Smooth, spicy and bio guacamole, avocado pulp and an avocado and lactose-free cheese spread. These are the references that Axarfruit are using to launch its ready-cooked line. Healthy, tasty and ready-to-eat products, with which it is jumping on the bandwagon of a trend that is spreading through many companies in the agri-food sector.
The company will take advantage of its presence at one of the benchmark trade fairs in the sector, Fruit Attraction, to officially present this range, which includes different formats and with a successively extending portfolio to respond to demands by the distribution.
And this will not be the only surprise. This year the company is celebrating its tenth anniversary in style with Chef Iván Muñoz, the holder of one Michelin star, with his restaurant El Chirón, in Valdemoro (Madrid). The chef will carry out a show-cooking display with Axarfruit products during the first two days of the trade fair, Tuesday the 4th and Wednesday the 5th of October, from 1 pm to 3 pm, and avocado and mango will be the connecting thread for the catering at Axarfruit throughout the fair.
Sustained growth
The company continues its expansion. The latest incorporation has added 10,000 avocado trees on farms in Alhaurín de la Torre. “We continue growing, but cautiously,” the Manager, Álvaro Martínez explains to Fruit Today. In mangos, they are mainly growing with the Palmer mango variety, a material with which they are seeking “to come out of the Osteen bottleneck,” as the latter is the variety with the greatest commercial volume.
If everything goes according to plan, they will close the campaign in a similar way to last year in terms of invoicing, in spite of a 15% increase in volumes. “The profit margins are being affected by the extra costs of inputs, logistics… we are bearing a great weight,” Álvaro Martínez points out. Likewise, he indicates that in the supermarkets “mangos and avocados cost the same price, but the import containers cost double” those from previous campaigns.
In order to attempt to contain energy costs, they are going to implement a 300Kw photovoltaic energy installation aimed at “becoming self-sufficient energy-wise before the end of the year.”
