The French retail group Casino has signed a strategic partnership with H&S Invest Holding to open more than 210 stores across Morocco over the next decade. The expansion will be carried out under the Franprix and Monoprix banners, reinforcing Casino’s international franchise strategy.
Present in over 20 countries and with 472 franchised stores outside mainland France, Casino currently generates 3.5% of its projected 2024 revenue from international operations.
“This partnership with H&S Invest Holding fits perfectly into our international development strategy through franchising,” said Philippe Palazzi, CEO of the Casino Group. “It highlights our ability to leverage the strength of our brands, our logistical expertise, and our experience in proximity retail in a vibrant market like Morocco. Thanks to H&S Invest Holding’s local presence and operational strength, we will be able to rapidly roll out an efficient convenience store network aligned with Moroccan consumers’ evolving habits.”
H&S Invest Holding chairman Moncef Belkhayat added: “We are proud to join forces with a leading global player like Casino. This strategic alliance will allow us to offer Moroccan customers a new retail experience. By 2030, we aim to create more than 1,000 direct and indirect jobs across the Kingdom through the expansion of the Franprix and Monoprix brands.”
This alliance marks a key milestone in Casino’s global growth strategy, underscoring the group’s commitment to boosting the international reach of its most iconic retail formats through franchising.
