Fruits

Chiquita extends ‘Pop by Nature’ collaboration into third year

Fruit Today

18/02/2026

This year, the world's most familiar fruit gets a fresh burst of color, creativity, and personality! Chiquita proudly introduces the third installment of its seasonal creative campaign, Pop by Nature, in collaboration with Jiaqi Wang, a contemporary artist known for her warm, expressive style and relatable characters

Launched three years ago, Pop by Nature has become more than just a campaign. It’s a creative journey that has made pop art a distinctive and recognizable space for Chiquita. Built on the brand’s iconic status and joyful personality, the platform has evolved through collaborations with international artists, each bringing a fresh, personal perspective to the Chiquita world. With every new interpretation, the campaign reaffirms Chiquita’s place not just in the produce aisle, but in pop culture.

Bringing Miss Chiquita to Life Through Pop, Color and Heart

Miss Chiquita comes to life through Jiaqi Wang’s modern, pop‑inspired vision as the proud embodiment of the brand’s tropical soul. Miss Chiquita holds the banana close to her chest — a heartfelt symbol of authenticity, heritage and joy. Her confident pose and warm expression celebrate Chiquita’s tropical nature, while vibrant colors and joyful landscapes echo the brand’s Costa Rican heritage.

Pop by Nature in Action

Launching globally in January, Pop by Nature will roll out across a variety of consumer, retail, and digital channels:

NOW: Limited-edition Blue Stickers featuring Jiaqi Wang’s designs in stores
February 16: Jiaqi Wang’s official artwork #1 reveal
March–April: Full series of Miss Chiquita vignettes launch across social and digital

A Campaign That Feels Like Real Life

From the start, Pop by Nature has focused on turning small, everyday moments into something more, something joyful. Now in its third year, the campaign continues to evolve while staying grounded in one idea: bananas are already part of our lives. Chiquita just helps us see them with fresh eyes.

Find high-res assets here. To learn more about Pop by Nature, visit www.chiquita.com/pop-by-nature-usa-2026/ and follow Chiquita on Instagram, TikTok and LinkedIn.