Cuna de Platero, which has participated in every edition of Fruit Attraction, reaffirms itself as a consolidated, strong and growing company.
“We are returning to a space where, in every edition, we achieve countless successes and connect with our audiences,” said the cooperative’s president, Francisco José Gómez, who pointed out that this year the cooperative highlights “a job well done, because working with Cuna de Platero is a guarantee.” For Gómez, Cuna de Platero’s berries are “our most outstanding value,” receiving “recognition from clients and consumers,” and for this reason, “we have elevated them to the category of masterpiece and are confident we will surprise.”
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Cuna de Platero’s presence at the fair will be full of new developments, both technical—such as the drive to develop its own varieties of all berries (blackberries, blueberries, strawberries and raspberries), which are being researched by the cooperative’s R&D+i department at its experimental farm—as well as initiatives aimed at spreading messages to consumers about the health properties of berries. “It is a commitment to society; we seek to inform through all channels—website, social networks, participation in medical congresses, media, etc.—about the importance of taking care of health and the benefits of our berries, which should be part of a balanced diet and a healthy lifestyle.”
The cooperative will be represented by its team of professionals, sales staff, agricultural and quality technicians, and the various departments that have made it what it is today.
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Cuna de Platero will participate with a 128 m2 stand (Hall 9, stand 9D06), consolidating its position as a benchmark in the fruit and vegetable sector. The fair is expected to bring together more than 2,200 direct exhibiting companies and 120,000 professionals from 150 countries.
