Destination: The 25th Anniversary of ‘5 a Day’

This year, 2025, marks the 25th anniversary of the '5 a Day' Association, created to promote the consumption of fruits and vegetables in society. The organization plans to celebrate this milestone in a special way, inviting everyone to embark on a journey culminating in March, when various events will take place
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The XXVII General Assembly of Members, scheduled for Thursday, March 6, 2025, at Mercamadrid, will be the centerpiece of this grand journey. The event will feature the participation of members and allies who have been key to keeping the association soaring high over the years. Once cruising altitude is reached, the day will conclude with a very special dinner and the presentation of the XVIII ‘5 a Day’ Awards, celebrating this significant milestone in the association’s history.

The journey continues the next day, March 7, with the XVII Professional Day ‘5 a Day’, under the theme Transforming Future Consumption: Health, Fruits, and Vegetables. This event, aimed at all links in the food chain, will feature top-tier speakers and address the most pressing topics for the fruit and vegetable sector. It will provide a unique opportunity to exchange ideas, gain insights, and collaborate in building a healthier and more sustainable future.

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‘5 a Day’ is ready to continue soaring through the skies of well-being, bringing health and flavor to households everywhere.

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