In this edition, El Ciruelo will continue promoting its slogan, “Let’s Start by Taking Care of Ourselves”, a message that was pivotal for the brand throughout 2024 and will continue to guide its future actions. This slogan reflects the company’s strong commitment not only to the quality of its products but also to the well-being of the environment, its team, and its customers.
Among the many projects the company is undertaking, El Ciruelo will highlight at Fruit Logística its special packaging marketed under the El Ciruelo brand, designed to stand out in the sector, the development of new brands, and the upcoming start of the stone fruit season.
The company has focused on diversifying its offerings with new brands that address the changing needs of the market. A clear example is Vero Frutto, a brand for homegrown table grapes that underwent a rebranding last year. It is available in three varieties—red, white, and black grapes—and in various formats to cater to the preferences of European consumers.
At the same time, the company continues to support more established brands like Moments by El Ciruelo, which markets its successful candy-flavored grape varieties. The company’s investment in this sub-brand includes an advertising campaign across both physical and digital channels, with a youthful image aimed at positioning the product as the best natural, healthy alternative to traditional sweets.
Regarding packaging, the company introduced the “Your Healthy Snack” pack last year, designed specifically for its stone fruit line. This packaging, ideal for individual consumption, is easy to transport, offering a convenient and practical way to enjoy a healthy option anywhere. With a capacity for 2-3 pieces, it is the perfect solution for consumers seeking to incorporate healthy habits into their daily routines without sacrificing convenience.
El Ciruelo also continues to promote its special “Loving Grapes” packaging for Valentine’s Day, ideally timed for the dates of the trade fair. Heart-shaped with an elegant and modern design, it holds 400 grams of the highest-quality grapes. This unique and innovative option is an attractive addition to retail displays for the Valentine’s season.
RELATED NEWS: El Ciruelo continues to grow
In the stone fruit sector, El Ciruelo benefits from its focus on reducing seasonality through the strategic location of its crops, particularly those near the coast. This approach allows the company to offer the earliest stone fruit in the country and provide its clients with a much broader commercial calendar.
With 2,000 hectares of cultivation in Spain, producing peaches, nectarines, flat peaches, plums, apricots, flat nectarines, and cherries, the company is preparing for a new campaign, ensuring consumers can enjoy fresh products for more months of the year.
El Ciruelo has established itself as one of the leading horticultural companies, with a firm commitment to quality, innovation, and sustainability, positioning itself ideally for continued growth.
Undoubtedly, 2025 promises to be a year of success for El Ciruelo, as it continues to prioritize excellence in serving its customers.
