It has a bright red color with a very uniform appearance. Its texture leaves no one indifferent, it is juicy and crunchy. It is an ideal fruit for snacks or culinary recipes.
Envy apples are grown respecting the environment, following the guidelines of integrated production.
Where do Envy apples come from?
From the region of Castilla y León, specifically from the La Rasa farm, Soria. This farm has exceptional conditions such as its extreme climate (very cold temperatures with very high relative humidity at night) and high daytime temperatures with low humidity.
The soil of La Rasa is rich in essential nutrients, which nourishes the apples and gives them a distinctive flavor. Thanks to the altitude at which the farm is located, the apples have a hardness, juiciness and crunch that leaves no one indifferent.
Countless communication actions
Once again, Envy presents its communication proposals for the 2023/2024 campaign. Aware of leaving a mark on consumers, Envy has established fascinating communication campaigns and actions through different media, so Envy is on everyone’s lips.
The Soria Apple Route
For two years, Envy, together with Livinda, has been carrying out a train route for anyone who wants to live a unique experience and see first-hand the agricultural fields of La Rasa.
Nufri has implemented very effective strategies at POS to further enhance its accessibility. With unique displays, Envy provides the best shopping experience based on detailed information and tastings and samples. It also implements special offers and promotions.
In this campaign, work has been done on updating the advertising spot, a production that reflects the excellence of apples through the key element: origin.
Social networks have also been taken into account. The last one is the opening of TikTok.
Envy will also have a brand ambassador, Gemma Pérez, influencer and TikToker, who will create trendy content throughout the year.
The “The Great Snow Envy” campaign is an initiative that aims to offer experiences and prizes over several months. Together with Iberia, Polar Sound or Salad Market, different product placements will be carried out.
