Beyond the health baseline, research shows that consuming double that amount—around 800 g/day (often promoted as “10-a-day”) is associated with significantly greater protection against all-cause mortality, including cardiovascular disease and cancer. This stronger intake level not only amplifies health benefits but also aligns with environmental sustainability goals by encouraging higher plant-based consumption.
What this means:
- 400 g/day is just the starting line, the minimum for good health.
- 800 g/day represents a more ambitious, impactful target —beneficial for both human health and environmental resilience.
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To close the gap between the current European intake (~350 g/day) and these imperative targets, coordinated efforts are needed -from policymakers, retailers, producers, and educators- to make fruits and vegetables more affordable, accessible, and appealing.
At Freshfel Europe, we champion this push—not only to boost public health, but to support a sustainable food system that nurtures both people and planet.
Let’s work together: from 350 g → 400 g → 800 g/day.
