In this way, Bollo Natural Fruit expands its influence in a segment that is steadily gaining more followers, as shown by studies focused on trends and consumption habits.
This new proposal, on which Bollo Natural Fruit has been working in recent months, comes after the integration earlier this year of Cortijo Cuevas, a Granada-based company with solid experience and a proven track record in the fruit industry, specializing in fresh cut and packaged fruit, ready to eat.
Thus, in Madrid it will showcase an offer that, for now, materializes in different formats—single-serve, tray, halves—and a portfolio of fruits—melon, watermelon, pumpkin, orange and pomegranate—that will be marketed through its two flagship premium brands on the shelf: Bollo and Bruñó.
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Antonio Alarcón, CEO of Bollo Natural Fruit, points out: “We are confident that our entry into the fresh cut sector allows us to offer consumers clear added value, enhancing the daily fruit consumption experience, making it easier to incorporate into people’s routines and thus promoting healthier eating habits among the population.”
A segment driven by consumption trends
The growing demand for healthy and sustainable food, along with convenience and ease of consumption, is driving fresh, cut and packaged fruit to gain ground among today’s consumers’ preferences.
Fresh cut products have become the perfect ally for consumers seeking practical options in their diet without compromising freshness and quality. This segment responds to the current demand for fresh products with flavor that make fruit consumption easier in everyday life, while also contributing to a healthier lifestyle and ensuring all food safety and sustainability requirements.
