Fruit Attraction will occupy more than 78,000 m² across 10 halls at IFEMA MADRID — 3, 4, 5, 6, 7, 8, 9, 10, 12 and 14 — where over 2,400 participating companies will showcase products, solutions, new varieties and formats, research, trends and innovations. The entire offering will be organised into four specialised areas: Fresh Produce, Industry Services, Fresh Food Logistics and Innova&Tech. In addition, potatoes will be the featured product of this edition. With all this, the trade fair expects to set a new participation record, welcoming more than 121,000 professionals from 152 countries.
Fruit Attraction will also provide a platform for international growth and expansion through its International Buyers Programme, which, in collaboration with the Ministry of Agriculture, Fisheries and Food, ICEX and FEPEX, will bring 700 key buyers, retail purchasing managers, importers and wholesalers from more than 50 countries to Madrid. Within this framework, the Guest Importing Countries Programme will once again play a key role, with China and the United Arab Emirates as this year’s featured markets.
RELATED NEWS: Fruit Attraction São Paulo opens professional registration for its third edition
In this context, participating in Fruit Attraction represents a unique opportunity for companies in the sector: to gain visibility and international positioning in a highly specialised environment, establish professional contacts that translate into real business, gain direct access to buyers and distributors from around the world, and discover first-hand the latest trends and innovations shaping the future of the fruit and vegetable market.
Fruit Attraction 2026 will celebrate its 18th edition from 6 to 8 October at the IFEMA MADRID Exhibition Centre.
