Once again, the sector is betting on online marketing and this is reflected in the increase in inscriptions in the different existing categories.
Consumers vary their communication methods, even within the online environment itself; followers migrate from one platform to another (tastes, age, fashions, influencers…) and the fruit and vegetable companies are accompanying them on this journey.
The e-commerce platform is no longer used for sales (this category has only received one inscription this year); the population now prefers to purchase through Instagram.
The companies are becoming more specialised, which is the reason behind the increase in inscriptions in the Best LinkedIn category. We are professionals and we want the world to know it.
While on this journey, we want to repeat our gratitude to our sponsors Euro Pool System and Proexport, as well as the collaboration by Fepex and the actual trade fair Fruit Attraction itself.
FINALISTS FOR THE ESTRELLAS DE INTERNET 2024 AWARDS
- BEST LINKEDIN: Solplast, Viveros Veron, Vicente Peris, Unexport, Asociación +Brócoli and Novagric
- BEST WEBSITE: Novagric, El Pinar, Asociación +Brócoli, Campo de Lorca, Patatas Beltrán and Sakata Seed Ibérica
- BEST ONLINE CAMPAIGN: Diario de Campo (Fruits de Ponent), Con mucho gusto (Coexphal), Amor a primer mordisco (Nufri), Enamorados de esta tierra (Syngenta), Especial Halloween (LoveKlabaza) and Cute Healthy (FruitVegetable Europe)
- BEST BLOG: Surinver, Frutas Eloy, UvasDoce Fresh, Fruits Ràfols, Sandía Fashion and El Ciruelo
- BEST YOUTUBE CHANNEL: UvasDoce Fresh, Novagric, El Ciruelo, Sakata Seed Ibérica
- BEST INSTAGRAM: Eurobanan, Serifruit, SanLucar, Fruits Ràfols, IGP Melocotón de Cieza and El Ciruelo
- BEST FACEBOOK: El Pinar, UvasDoce Fresh, SanLucar, Melones el Abuelo, Alcachofa de España and Sakata Seed Ibérica
The jury, in charge of selecting the winners of each category with their votes, is formed by:
Shelly Vorsterse joined the WAO last summer as the new Marketing Manager. She has over 20 years experience in the large consumption sector and has worked for world famous brands such as Mars, Nestlé, and Kraft.
Lourdes Zuriaga, Chairwoman of APAE. A journalist specialising in agrifood journalism. Since the middle of the 1980s, she has been directing several news spaces on TVE, the Spanish public television channel, in addition to presenting items on radio programmes on Onda Cero and Radio Nacional de España. She has been a director and presenter of the programme “Agrosfera” for the past 11 years.
David Baldoví, Industrial organisation engineer + MBA.
Entrepreneur, businessman, professor and specialised lecturer in the building up of food and drink brands. Founder and director of Brandsummit, KOA Distance and Nola Cook ‘n Boat.
Ana María Morales. Founder of La Suite Comunicación. A graduate in Journalism; studying for her Doctorate in Communication and Personal Branding; Executive MBA with AMBA Accreditation from ESIC; Master in Executive Professional Coaching and Neurolinguistic Programming. Professor at EIG, ESIC, UMA and UCJC.
