Diversification is now part of Jingold’s DNA. After consolidating a successful model in yellow, red and green kiwifruit, the Italian company takes a new strategic step with the launch of L’Avocado Italiano by Jingold, its first premium avocado project of national origin, supported by a controlled supply chain and proprietary technical standards.
After two successful trial seasons, Jingold avocados make their debut this season on the shelves of Italian large-scale retail, in wholesale markets and in the company’s online store, with an initial focus on the domestic market. The objective is to guarantee a superior-quality product with excellent organoleptic characteristics, tree-ripened and associated with a brand recognised for reliability, innovation and sustainability.
Growth strategy
The first volumes of L’Avocado Italiano by Jingold come from the 13 hectares already in production across Basilicata, Calabria, Campania and Sicily, all with at least two harvests completed. However, the roadmap is far more ambitious: together with its partners IDeA Agro (a private equity fund specialised in Italian agriculture) and Spo Zentrum (a leading Sicilian company in fruit and vegetable production and distribution), Jingold has launched a major avocado development project in Sicily.
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This partnership has given rise to AgroAvo, an entity that aims to become a benchmark in the production and marketing of Italian avocados. The project starts with an area of approximately 70 hectares in the province of Siracusa, with plantations to be completed in spring 2026 and a target of reaching 100 productive hectares in the coming years.
Replicating a proven success model
With this initiative, Jingold aims to transfer to avocados the model that has defined its growth: long-term planning, agronomic rigour, precise selection of growing areas and rootstocks, and a value-chain vision capable of building a solid and differentiated category within the Italian market. This strategy is aligned with evolving consumption patterns and the growing demand for healthy, sustainable, high value-added fruit.
