Figures cited by Italiafruit News show that Morocco has transitioned from being a regional player to a recognised force in international trade. Between 2005 and 2023, the country’s export volumes of fruit and vegetables increased by 120%, while export value multiplied fivefold.
Growth has been especially notable in berries, avocados and tomatoes — categories that have seen strong competitiveness over the last two decades. Total fruit production has risen 33% in 20 years, and tomatoes remain a cornerstone of Morocco’s export offer, representing almost half of all vegetable shipments with close to 600,000 tonnes exported.
A report from EastFruit in April 2025 also highlighted Morocco’s expanding reach in global markets, particularly in Asia. This momentum has been supported by partnerships involving the Moroccan Delassus Group, the Food and Agriculture Organization (FAO), and the European Bank for Reconstruction and Development (EBRD).
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Over the past twenty years, Morocco has achieved a 500% increase in fresh produce exports by broadening its product range and securing new market access. The UK and the Netherlands account for 29% of the country’s exports, while France and Spain together absorb 49%. The US and Canada remain reliable destinations, mainly for Moroccan citrus.
Imports into Italy are still relatively limited but stable, signalling Morocco’s rising competitiveness within Europe and the wider Mediterranean basin.
Overall, the country’s long-term strategy is reshaping its agri-export model and establishing Morocco as a key supplier for both established and emerging markets.
Source: Morocco World News
