FRUIT AND VEGETABLE NEWS
Mercamadrid is moving forward, but not enough
In 2021, Mercamadrid maintained its marketing figures which, overall, reached 3,157,505 t of produce, but some essential questions regarding its future are still hanging in the balance.
13 million on the most extensive modernisation since its creation
On the 40 year anniversary of its birth, Mercamadrid has announced its greatest investment in refurbishments.
Frutas E. Sánchez: a categorical commitment to digitalisation
The Madrilenian company is experiencing an important internal restructuring with a significant investment in data digitalisation that will allow it, if possible, to become even more competitive in the future.
Cultivar continues to grow
The company has experienced a significant expansion within the organised distribution sector, and the Cultipalta project will have new premises in 2023.
“Service must be improved every day”
Providing good service has become one of the most important commercial prerequisites for wholesalers at Mercamadrid.
“The costs must be passed on, or else”
At Pozo Sur they have not changed course, advocating passing on the 50% increase that has occurred in production costs to the prices.
“High prices could mean consumption may drop”
Agrícola Navarro de Haro forecasts harvesting 50,000 t of watermelons and is riding out the drought with new production areas.
“These prices are here to stay”
Many of the producers coincide in affirming that watermelons will say goodbye to their historically ridiculously low prices on the supermarket shelves.
Sensorisation project in Fashion
Fashion Watermelon is working with Basf on a project to democratise the use of sensors amongst its associates and to reduce water consumption to a minimum.
Melon House Fair is limbering up
Enza Zaden is preparing its annual event with important new developments that are making a difference thanks to flavour, resistances and their commitment to complete ‘All-Year Round’ programmes.
More watermelons at Coprohníjar
The cooperative has added 30 hectares of watermelons at the expense of tomatoes.
“We will defend out associates”
CASI foresees a start to the campaign with high prices due to the 18% rise in costs. A situation that is forcing these to be passed on in their marketing
