FRUIT AND VEGETABLE NEWS
“Anyone not investing in self-consumption will be left behind”
Interview with Juan Marín, General Manager of Campo de Lorca/Cricket.
From Japan to Murcia
Top Seeds continues promoting its broccoli development programme, backed by its Japanese parent company.
Solid Rib and Ice Stem, important commitments by Syngenta
The company is maintaining its sales and continues to put the emphasis on innovation in a year complicated by inflation and adverse weather conditions.
“Mechanisation is already here”
Bayer is getting ahead of the revolution being implanted in the fields with varieties such as Andersia, with a raised head for mechanised harvesting .
Sakata’s new options in broccoli
Leónidas, an autumn variety ideal for export, has now been added to Purple Magic.
“Cauliflower is stabilising and growing slightly in eco”
That fact is confirmed by sources at Enza Zaden, which is adding new references such as Moncayo (E40W716) for the autumn segment, and Lhotse (E40W741) in late cycle for mid-winter.
Mechanise or die
Efficiency is becoming an increasingly determining factor for business survival, and at Rijk Zwaan they are offering materials that are ‘machinable’ for transplanting and harvesting.
Clubs: exhausted or oversized?
Club apples are no longer a guarantee of success. This is one of the main conclusions reached by European experts at the Pomatec congress held in December in the town of Torroella de Montgrí.
Robotics is speeding up
The main harvesting robot manufacturers are speeding up their times to present the market with the ideal model, which could replace harvesting by hand. The sector is expectant, but there are still many technical loose-ends to be outlined.
The disruptive campaign “Look after yourself as apples look after you,” by AGR Food Marketing
The Spanish consultancy company, with over 35 years of experience in strategy, marketing and communication for the Spanish agrifood sector, has started up an innovative campaign for promoting apple eating. With the message “Look after yourself as apples look after you” the campaign will promote healthy habits amongst their target group: young people.
“We sell service”
Completely focused on the large distribution sector, Miquel Roig, Manager of Fructícola Empordà, insists that what makes the company he manages stand out is its service.
Robots are reaching Giropoma Costa Brava
In the spring, the Catalan company will launch its first automated preparation line.
