EDITORIAL
A hot autumn, and the pressure mounts again
Europe could be on the verge of a new energy crisis. Diesel prices have soared, gas reserves are limited and petrol prices could rise even further
PROFILE OF THE MONTH
Francisco Moya: Living through emigration
Instead of meeting in France, where he lives, our schedules crossed in La Línea de la Concepción (Cádiz). Paco Moya (1964, France) had chosen this destination to celebrate the retirement of his sister Josefa. Being an extremely pragmatic person, he thought it was the perfect opportunity for me to interview him. And there could hardly
FRUIT ATTRACTION
Fruit Attraction ‘on fire’
The event has surpassed the total exhibition space occupied in 2025, adding more than 2,000 additional square metres
Bollo strengthens its sustainability plan
Bollo Natural Fruit has published its 2025 Sustainability Report, marked by two major milestones that reinforce the company’s progress towards a model increasingly aligned with
Sinclair addresses consumer behaviour in compostable labelling
Clear disposal instructions, such as “Place in the compost bin”, will help consumers ensure compostable fruit labels enter the correct waste stream
Agrobío moves forward at Fruit Attraction
Agrobío is taking part in Fruit Attraction under the slogan “Agrobío Avanza”, showcasing its latest innovations in biological control, natural pollination and solutions for a
Agrodolores enters a new phase of growth
Agrodolores is investing in innovation as a future growth driver, with a new €30 million packing facility designed to increase capacity, attract new growers and
Artichokes maintain their strength and positive image
Spanish artichoke production remains stable and the product continues to enjoy a positive perception among consumers thanks to its culinary versatility and nutritional qualities
Anecoop: innovation and service to keep growing
Present in nearly 70 countries, Anecoop sees Fruit Attraction as an excellent opportunity to strengthen commercial relationships and identify emerging markets with strong business potential
Arvensis Agro presents four new nutritional solutions
The company, recognised with the Aragón International Career Award, arrives in Madrid with G-Amin, G-Algae, G-Osmeq and G-Full, and a consolidated presence in 55 countries
Bayer Seminis strengthens its varietal innovation at Fruit Attraction
Bayer Seminis arrives at the trade fair with new tomato, cucumber, melon and watermelon varieties aimed at improving crop resilience, grower profitability and adaptation to
Bonnysa: “The future lies in healthy eating”
Through vertical integration, its expertise in fresh-cut and ready-to-eat products and an ambitious expansion plan in tropical fruit and table grapes, Bonnysa demonstrates how tradition
Interfel celebrates its 50th anniversary at Fruit Attraction
Opening up new markets, adapting to climate change and recovering consumption, particularly among younger generations, are shaping the international agenda of the French sector
CRICKET takes care of every process to deliver the best product to consumers
The Murcia-based company sees Fruit Attraction as an important opportunity to further strengthen relationships, share the progress of its projects and reinforce its position as
El Ciruelo embraces a more technological, connected and innovative agriculture
Under the concept “Shaping the future of agriculture”, El Ciruelo arrives at Fruit Attraction with a proposition focused on innovation, technology and the evolution of
Yuksel Seeds grows with new innovative propositions
The company is expanding its exhibition space at Fruit Attraction to 80 m² and will showcase Sweetloom, recognised by the International Taste Institute for the
Cuna de Platero strengthens its position as a global berry supplier
The cooperative is attending Fruit Attraction with the aim of strengthening its position as a global berry supplier and consolidating its relationships with customers, distributors,
Bejo celebrates 30 years of organic production in Madrid
The company will attend Fruit Attraction with an open, warm and welcoming space focused on varietal innovation, sustainability and its relationship with the sector. One
Europlátano reaches record sales in Switzerland and guarantees €0.80/kg return for growers
Grupo Europlátano has achieved its highest-ever commercial volume in Switzerland, with growth of more than 150% compared with 2025. The company is strengthening its international
Los Gallombares highlights the ‘Granada’ and ‘Andalusia’ origin of its asparagus
Fruit Attraction will serve as a showcase to strengthen the image of produce from Granada and Andalusia, with green asparagus at the heart of its
Huercasa enters a new phase of growth
The company presents its expansion project, now operational following an investment of €25 million
INDUSER brings greater intelligence to weighing and packaging
INDUSER returns to Fruit Attraction with new solutions for fresh fruit automation, with a particular focus on weighing, packaging and adaptation to new formats
Intersemillas unveils its latest varietal innovations
This year, the company is presenting a new concept at Fruit Attraction that sums up its essence and vision for the future: “FROM SEED TO
JCARRION drives a more connected, transparent and efficient supply chain
Transport reliability and operational capacity remain essential in an increasingly interconnected supply chain
MAF RODA to showcase the future of smart fresh produce packing houses at Fruit Attraction
MAF RODA Group will attend Fruit Attraction 2026 with a technological offering focused on the design of smart fresh produce packing houses, developed to address
Automation for greater efficiency and control
Abella Fruits is investing in technology as a response to the new challenges facing the fresh produce sector in terms of production, workforce availability and
Sormac, flexible fresh produce processing solutions
Sormac will exhibit at Fruit Attraction, showcasing its latest solutions for cutting, slicing and drying fresh produce
Frutas Torero: “The season is being shaped by prices and poor colour development”
Table grapes have faced two clear challenges this year: prices and heat. The prolonged presence of Egyptian produce in Europe has put pressure on prices
UNICA turns 18 with turnover exceeding €900 million
The cooperative approves Spain’s first fully integrated Operational Programme, with an annual budget of €50 million and €27 million in aid
UNIQ highlights the strategic role of packaging
UNIQ will once again be present at Fruit Attraction. From Hall 3, stand 3C25, it will showcase the performance of its corrugated cardboard solutions to
Zespri closes a record year and strengthens its vision for a healthier future
The figures reflect strong demand, particularly for Zespri™ SunGold™, growth in global supply and continued consumer trust in the brand
Finalists for the 2026 Internet Stars Awards
Since 2010, these awards have become a benchmark in the field of online marketing
Proexport backs sector unity as a driver of growth
Under the slogan ‘United in the Face of Global Challenges’, the Association will take part in Madrid with a record exhibition space of more than
Rijk Zwaan turns innovation into solutions for the entire value chain
The company is bringing to Fruit Attraction a proposition focused on flavour, new consumption opportunities, convenience, efficiency and nutrition. During the three-day event, it will
TROPICAL FRUIT
Avocado: unstoppable
Consumption continues to grow in Europe even as retail prices rise, with the strength of demand confirming the product’s strong acceptance among consumers
Aguacatera del Sur strengthens its commitment to retail
Avocado consumption continues its upward trend in Europe, in a market that is becoming increasingly diversified in terms of origins and where international supply continues
Bayona: “Hass is gaining significant ground in eastern Spain”
Avocado production in eastern Spain is beginning to reshape its traditional varietal landscape. For the first time, around 60% of the nursery plants sold this
Brokaw accelerates: “The plan is progressing faster than expected”
The nursery is moving towards its target of one million plants per year by 2030, while clonal avocado continues to strengthen its lead over seed-grown
Avocado: consumer expectations versus industry realities
The Avocado Congress will bring together experts and international representatives from across the value chain at Fruit Attraction to analyse how supply, international markets and
European mango season gets underway
Intertropic launches the European mango season in Madrid, with Málaga as the main origin and a €9.2 million promotion campaign across four markets
Mango consumption in Spanish households grows by 33.4% in 2025
Spanish households purchased 49,857 tonnes of mangoes in 2025, 33.4% more than the previous year, according to MAPA’s Food Consumption Panel
Montosa expects a mango season with excellent quality and size
The company reports growth in its commercial programmes across Europe, with France as its main growth market
Natural Tropic to double its capacity with new facilities
Greater capacity and technology to support continued growth and consolidate its position in avocado and mango, while also diversifying with its new pistachio line
Fruits Ràfols champions flavour in tropical fruit with Sweet Panda
The Catalan company is expanding its portfolio of own premium fruit brands with the launch of Sweet Panda, its new tropical fruit brand
TROPS showcases the outstanding quality of its mangoes
Every mango tells a story: that of the people who prepare the soil, care for the trees throughout the year and wait for the precise
HOLA PATATA
PIP FRUIT
Europe falls short on apples while Catalonia plays a different hand
Frost, heat, pests, declining acreage and higher costs are behind a particularly sharp fall in production in Poland, France and Belgium. European apple production is
Cosmic Crisp®: new opportunities to add value to the category
Cosmic Crisp® closes a successful summer season with a strategy designed to reinforce the brand’s relevance at every time of day, including during the warmer
Kanzi® strengthens its brand recognition
Kanzi® apples will be present at sporting events and in professional and university environments, as well as in everyday life, with a high-impact campaign designed
VOG expects volumes to remain in line with last season
The VOG Consortium expects the new season to deliver volumes similar to last year, supported by the adoption of solutions that provide greater supply security
Blue Whale closes a record season with turnover of €384 million
The French company, a leading player in the apple sector, is approaching this period of growth with a strategic vision for the future: consolidating its
‘Devora Pomes’ launches to help children discover and eat apples
The educational campaign aims to promote healthy eating among children through activities that combine play and experimentation
Roig: “We need to work with a supply-chain vision”
Fructícola Empordà is committed to further strengthening the relationship between growers and retailers in a sector undergoing significant transformation, where the need for planning and
Giropoma builds capacity for growth
The Catalan company is undertaking one of the most significant investment phases in its history with the construction of 20 new cold-storage chambers, a project
Kissabel® kicks off its commercial season in the Northern Hemisphere
The innovative range of coloured-flesh apples, ranging from pink to deep red, returns to US and European markets with excellent prospects and a series of
Nufresco: “The future lies in creating value in the category”
The apple category is undergoing one of its most profound transformations in recent decades. Consumers are no longer simply buying an apple; they are increasingly
PERSIMMON
Persimmon seeks greater value in a season with less fruit
Lower availability following hailstorms may give persimmon growers and marketers slightly more commercial room this season, but the sector warns that the equation remains difficult
Ribera del Xúquer Persimmon PDO prioritises Europe in a season with lower volumes
The upcoming Ribera del Xúquer Persimmon PDO season will be marked by significantly lower availability, but not by a change in priorities
Autor Fresh reorganises its persimmon logistics for Arab markets
With a strong export focus, the Valencia-based company is reorganising its logistics to reach Arab markets
CITRUS FRUIT
Citrus season forecast points to a 1% increase
The Citrus Sector Committee reported that production for the 2026/27 season is forecast at 5.7 million tonnes, 1.1% higher than last season, although output will
Lemon harvest increases by 19%
The strategic priorities for this new lemon season focus on two objectives: consolidating the leadership of Limón de España through its guarantee of European origin
Grapefruit production expected to reach 114,000 tonnes in the 2026/27 season
This season will mark the consolidation of Spain as a leading supplier to the European market
South Africa adjusts its citrus season without slowing its growth
South Africa’s 2026 citrus season is heading towards lower export volumes than initially forecast and also below the 2025 closing figure
EARLYNA® launches its Identification and Traceability System
The extra-early mandarin US Early Pride, marketed under the EARLYNA® brand, enters the 2026/27 season with significant commercial volumes after several years of development and
TOMATO AND PEPPER
Tomatoes and peppers lose ground among Almería’s greenhouse crops
The two main fresh produce crops grown under cover in Almería are seeing their acreage decline, by 300 hectares for peppers and 100 hectares for
Syngenta drives flavour and quality in tomatoes from the roots up
The company expands its portfolio with four rootstocks offering intermediate resistance to ToBRFV and adapted to different vigour requirements: Kronosor, Fervour, Armour and Honor
BASF | Nunhems showcases its varietal innovation
The company arrives at Fruit Attraction with a proposition centred on tomatoes, melons and watermelons, three areas in which it continues to strengthen its focus
Koppert presents initial results against thrips and spider mites
At Fruit Attraction, the company will showcase the evolution of its biological control strategies and share the first results from the early pepper season in
Cooperativa La Palma highlights the value of making the right choices
The Granada-based cooperative will present a brand proposition in Madrid focused on flavour, innovation, sustainability and the importance of making the right decisions from the
Sugardrop, the premium tomato that has driven Grupo Paloma to raise the flavor bar
Grupo Paloma has linked the growth of Sugardrop, its premium high-flavour pear cherry tomato, to a far-reaching technological transformation of its production facilities
Japi® tomato: a return to true tomato flavour
In a fresh produce market where shelf life and product resistance have for years taken precedence over flavour, Japi® tomato emerges as a gourmet response
Spartanos makes a strong entrance in Almería’s California pepper segment
This red variety has become the company’s flagship for the late cycle, with demand soaring this season
