FRUIT AND VEGETABLE NEWS

Agroberries expands in Asia with the launch of BerryWorld Asia division
Jorge Varela, CEO of Agroberries Group, said the company is very excited about BerryWorld’s arrival in Asia, a region he described as full of opportunities

SanLucar continues its expansion in Asia: now available in Singapore, Hong Kong, Malaysia and Central China
SanLucar, the premium brand for fruit and vegetables, is expanding further across Asia following the successful launch in Singapore last year. The brand is now also available in Hong Kong, Malaysia and Central China

Biobest launches Entomatic™ Handheld: precise and easy distribution
Biobest has introduced the Entomatic™ Handheld, a new portable dispenser for beneficial mites and insects. Designed to provide accuracy, speed and user comfort, this innovative tool offers growers an effective solution for targeted biological applications

Bonnysa: Flavors of the World in 5th range family
This proposal is designed for those who enjoy exploring international cuisine with the guarantee of quality and flavor from one of the pioneering companies in the production of fresh cut and 5th range products in the agri-food sector

Bejo will strengthen its position in genetics and R&D
At Fruit Attraction, Bejo is taking another step forward in its commitment to genetic innovation and sustainability, presenting varieties that meet the current demands of both the market and growers

Oreto is born, the September persimmon
The Valencian cooperative Nuestra Señora del Oreto (CANSO), based in l’Alcúdia, has achieved a historic milestone in its varietal improvement plan: the launch of Oreto, a new persimmon variety that brings the season forward to September

Maf Roda showcases post-harvest technology with AI and robotics at Fruit Attraction
The company presents advanced solutions in automation, artificial intelligence and operational efficiency to optimize fruit and vegetable processing

IVIA: major breakthrough against the most destructive citrus disease
Scientists from the Entomology Unit of the Valencian Institute of Agricultural Research (IVIA) have taken a giant step forward in their fight against the most serious disease in citrus production, Huanglongbing (HLB)

Raffaello, the zucchini that stands out for its high yield
This Semillas Fitó variety is consolidating its position as a benchmark in the Iberian market thanks to its excellent agronomic performance, fruit quality and resistance to key viruses that determine farmer profitability

Moyca harnesses artificial intelligence to predict harvest volumes
Moyca, a company specialised in seedless table grapes, has implemented an innovative technology across 600 hectares of its vineyards that enables automatic fruit counting directly on the vines. This system makes it possible to predict the final production of the crops where it is applied with an accuracy rate of between 90% and 95%

Fresh produce questions EU’s new agri-food budget and branding
In the State of the Union debate at the European Parliament this week, Commission President Ursula von der Leyen announced a “boosted” agri-food promotion budget and the launch of a new “Buy European Food” branding for the EU funded promotion policy. While these announcements were presented as positive developments, Freshfel Europe warns that those raise important concerns about both the budget’s increase real scale and the implication of the unexpected strategic rebranding of EU promotion policy for agricultural products

Kiwi and cherry: Arrigoni’s solutions against cracking and climate adversities
At Fruit Attraction 2025, Arrigoni will present its most advanced proposals to protect kiwifruit and cherries from current climate challenges. The aim is to safeguard both crop quality and growers’ investments






