In the dynamic vegetable seed sector, Panora is born: a new brand representing the strategic union of three companies with a strong legacy—ISI Sementi, Top Seeds International and Totam Seeds—all part of Mitsui & Co. Ltd. The integration, official since July 2025, marks a decisive step towards a more innovative, global and customer-oriented future.
Panora emerges with a clear mission: to provide solid, reliable solutions to the food value chain. The new project combines the experience, genetic resources and accumulated knowledge of the three companies to place them at the service of growers. The result is a seed company with a broader portfolio, capable of responding quickly to current and future market needs.
Headquartered in Fidenza (Italy) and with a presence in Spain through Panora Semillas S.L. in El Ejido (Almería), the new brand presents itself as a trusted ally for farmers. Its catalogue includes a diversified portfolio with tomato, pepper, brassicas, onion, cucumber and leafy crops, among other key segments.
Storytelling behind the name Panora reinforces this vision. The brand symbolizes openness, breadth and a forward-looking perspective, while projecting closeness and trust. The logo, already present in materials and communication supports, leads the first phase of the marketing strategy, designed to create anticipation and build awareness of the new corporate identity.
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The birth of Panora is not only about a new image. It represents the continuation of established commercial relationships, assuring customers and suppliers that service and support will remain the same—now backed by a stronger structure and a more ambitious international projection.
In a context where agricultural challenges are multiplying, Panora emphasizes genetic innovation and closeness to farmers as the cornerstones of its value proposition. The new brand is born with the strength of three historic companies and the renewed energy of those embarking on a new chapter full of opportunities.
Panora Semillas will be at Fruit Attraction, where it will officially present its new identity to the international sector. An ideal setting to showcase the scope of this merger and to convey that Panora arrives to build a shared future with farmers, distributors and partners worldwide.
