The first will offer 20% more potatoes free in the 1.5 kg mesh bag. The second, running from July to September, will include a draw to win a €250 gift voucher, with a total investment of around €20,000. Meanwhile, the brand’s advertising campaign continues on the national TV channel Cuatro.
Jean Michel Beranger, General Manager of the Princesa Amandine Association—which includes Ibérica de Patatas, El Zamorano, the cooperative Udapa and the Portuguese company Campotec—says, “The association’s goal is not so much to increase volumes, but to maintain top and consistent quality throughout the year.”
In this regard, it’s worth noting that the brand has been awarded the ‘Flavor of the Year’ prize for the fourth consecutive year—an accolade that, according to Beranger, “consumers truly appreciate when choosing our product.”
The association expects to maintain around 7,000 tonnes for the current campaign, similar to the previous year, despite highly unfavourable weather conditions in key growing areas, especially in Seville.
In addition to being sold through Amazon Fresh, the brand is available in 19 supermarkets: Lidl, Alcampo, Carrefour, Bon Preu, Esclat, Lupa, Mas y Mas, Eroski, Caprabo, Unide, Makro, Sánchez Romero, Hipercor, Supercor, La Plaza, Mas y Mas, Unide, Leclerc, Consum and DIA. The latter has encouraged the inclusion of an Airfryer sticker on the steamed pre-cooked potato pack, as a new cooking suggestion.
Three formats
Beranger highlights that “alongside the classic bag of 46–55 mm potatoes for longer preparations, we offer two additional formats tailored to more urban consumers with less cooking time: microwave-ready potatoes (25–45 mm) in a bag that can be ready in 7 minutes, and a ready-to-eat fresh cut pack (450 g) that is steamed with skin on, seasoned with oil, herbes de Provence and salt, presented in a cardboard tray.”
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The brand continues to make strides in sustainability. Both the mesh and outer plastic wrap are made from fully recyclable single-layer materials.
On a commercial level, the brand is growing steadily in the Portuguese market and has also gained a foothold in Belgium.
