Since its arrival on the Iberian market in 2020, Princess Amandine® potatoes have established themselves as a benchmark for quality, innovation and consumer trust. In this period, the brand has grown from 1,500 tons marketed in its first year to 7,500 tons in 2024, with the aim of maintaining this figure in 2025.
In parallel, the cultivated area has also grown steadily, from 40 hectares in 2020 to 150 hectares in 2025, reflecting the brand’s commitment to local and proximity production in Spain and Portugal.
Princess Amandine® will be present at the 17th edition of Fruit Attraction, one of the main international meeting points for the fruit and vegetable sector, bringing together more than 120,000 professionals from 150 countries.
The brand will participate with a presence at the stands of its four strategic partners: Ibérica de Patatas, UDAPA, GV El Zamorano and Campotec.
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Jean Michel Beranger, Managing Director of Princess Amandine® Ibérica, emphasizes: “Our objective for the 2025-2026 campaign is to strengthen the progress achieved, maintain excellence in quality and consolidate stable, long-term business relationships. Continuity in production and distribution are key pillars to continue being a benchmark in the Iberian premium potato market.”
Princess Amandine® comes to Madrid with its triple range of formats, designed to cover different consumption moments: 1.5 kg mesh bag (caliber 40–65 mm), traditional format; special microwave 400 g (caliber 35–45 mm), ready in 7 minutes; and 5th range, vacuum-packed, steam pre-cooked potato seasoned with Provencal herbs, ready to heat.
Currently, Princess Amandine® is present in 15 distribution groups and 19 supermarket chains on the Iberian Peninsula. Since January 2025, it has also been marketed on Amazon Fresh, thus expanding its reach in the online channel. In Spain, the brand can be found in Ahorramas, Alcampo, Bonpreu, Caprabo, Carrefour, Consum, E.Leclerc, El Corte Inglés, Eroski, Esclat, Hipercor, Lidl, Lupa, Makro, Sanchez Romero, Supercor, Supermercados Más y Más, Supermercados Plaza, Unide and Amazon Fresh.
