A constant commitment to quality
The quality of VIP products is the result of a perfect harmony between nature and technology. Apples are harvested only when they reach ideal ripeness, thanks to specific tests and multiple harvests for each variety. During the sorting phase, each fruit is analysed using advanced vision systems that precisely select those that meet customer requirements and those destined for processed products. Storage under controlled atmosphere, packaging and shipping all follow strict protocols to guarantee first-class quality for consumers worldwide.
Traceability accompanies every apple: from the orchard to the table, each stage is documented to ensure transparency and reliability for commercial partners and end consumers.
Sustainability: a principle put into practice every day
For VIP, sustainability is not an abstract concept but a daily practice that spans the entire supply chain. All the energy used in the packing centres comes from renewable sources, with more than 102,000 m² of photovoltaic installations and electricity production capable of ensuring a reliable, continuous supply. Water used in processing is treated and returned to the environment clean, while every apple, large or small, is fully utilised, minimising waste.
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VIP also prioritises sustainable packaging, favouring biodegradable and renewable materials such as FSC®-certified cardboard and eco-friendly PVC-free alternatives, without compromising food safety.
People and the environment at the centre
Respect for people and the environment is also reflected in the corporate culture: employee well-being, ergonomic working conditions and environmentally friendly mobility options are integral parts of VIP’s sustainable vision.
A first-class model
With an approach that integrates quality excellence, sustainable innovation and first-class service, VIP stands as a benchmark model for modern agriculture, combining production expertise, traceability and responsibility towards the territory to deliver reliable, high-quality products to international markets.
